Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
How to choose the right digital marketing agency for your business
A complete guide to choosing the right digital marketing agency. Learn how to evaluate expertise, fit and a results-driven strategy
It's been quite the year for us at Hallam. Following our repositioning as a B2B specialist agency, we have won…
Creative differentiation in Paid Media: The hidden cost of blending in
The proliferation of AI-driven creative tools such as Google Ads’ Asset Studio, Meta Advantage+ creative and countless third-party applications has…
The intersection of SEO, Content and PR
Search is evolving fast and visibility now equals reputation. This post explores how uniting SEO, content and PR can help…
The true cost of automation: Are smart campaigns always smarter?
Discover the hidden costs of smart campaigns and understand where automation helps or hinders performance in digital advertising.
Championing B2B: Hallam’s next chapter
Hallam has officially repositioned as a specialist B2B agency, on a mission to get brands onto the Day-1 List. Alongside…
Meta roll out ad-free subscription option in the UK
Meta has confirmed it will begin offering a subscription tier for Facebook and Instagram users in the UK allowing users…
Our top takeaways from the NDS 2025
The NDS was back in full swing At Hallam we were proud to bring together some of the brightest minds…
Paid media growth through smarter experimentation
In today’s AI‑powered media environment, paid advertising must be grounded in marketing science. Brand growth relies on reaching occasional buyers,…
Hallam becomes 100% employee owned!
Hallam’s shareholders have transferred 100% of the company’s equity into the Hallam Employee Ownership Trust, which now holds the shares…
Think like a buyer: nail your category entry points
B2B brands rarely lose because of poor ideas or funnels; they lose because they’re forgotten. Category Entry Points, real-world triggers…
Automated 404 Checking via Google App Scripts
The missing page dilemma When a page disappears on a website, the resulting 404 error can throw a few spanners…
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