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Insights

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Digital Strategy

The ROI of UX design: What every business needs to know

In today’s digital-first world, user experience (UX) design has become a critical factor in the success of any business. Whether…

SEO

Navigating the AI-Driven Evolution of Google Search

Google’s CEO has just announced his intention to integrate even more AI features into their search interface, which means search…

eBooks + Downloadable Content

Digital marketing trends: what happened in January

The multiplier effect: WARC research highlights the importance of integration in the performance era. In today's digital age, advertising has…

SEO

Measuring your visibility and traffic from Google’s AI Overviews

AI Overviews (previously known as Search Generative Experience) is the reality we currently operate in. While we’ve all enjoyed sharing…

News

Hallam announces leadership transition and exciting new chapter

After four successful years as Hallam’s CEO, Julio Taylor is stepping into a strategic role on Hallam’s board.  We are…

Web Design + Development

How we deliver 100% mobile speed scores and top CWV on WordPress

This article is designed to help web professionals looking to maximise Core Web Vital scores, or to troubleshoot performance issues.…

eBooks + Downloadable Content

Digital marketing trends: looking ahead to 2025

From the rise of generative AI platforms to the growth in social search, technology is reshaping how consumers find and…

eBooks + Downloadable Content

Hallam’s 2025 social media content calendar

Successful social media campaigns demand great organisation and planning. Get your copy of our customisable social media calendar, and start…

News

Hallam and Workbooks CRM win Marketing Week’s ‘Best Campaign of 2024’  

After an intense fortnight of voting across four competitive rounds, we are thrilled to announce that our campaign with Workbooks…

Ecommerce

Elevate your ecommerce advertising strategy for the AI era

The ecommerce market is constantly evolving when it comes to emerging trends and technologies. One of the most significant shifts…

Data + Privacy

Beware of recruitment scammers impersonating Hallam

Earlier this year we published a blog about how we combated scammers and safeguarded our customers.  This was a direct…

eBooks + Downloadable Content

Digital marketing trends: what happened in November?

November was as busy as they come, and our strategy experts have sourced the need-to-know news from the penultimate month.…

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