SEO
Catch up on the latest news in the fast-moving world of SEO, written by our SEO experts.
The ROI of UX design: What every business needs to know
In today’s digital-first world, user experience (UX) design has become a critical factor in the success of any business. Whether…
Navigating the AI-Driven Evolution of Google Search
Google’s CEO has just announced his intention to integrate even more AI features into their search interface, which means search…
Measuring your visibility and traffic from Google’s AI Overviews
AI Overviews (previously known as Search Generative Experience) is the reality we currently operate in. While we’ve all enjoyed sharing…
How we deliver 100% mobile speed scores and top CWV on WordPress
This article is designed to help web professionals looking to maximise Core Web Vital scores, or to troubleshoot performance issues.…
Digital marketing trends: looking ahead to 2025
From the rise of generative AI platforms to the growth in social search, technology is reshaping how consumers find and…
ChatGPT search: what businesses need to know regarding OpenAI’s latest update
With the launch of ChatGPT’s search capabilities, businesses are presented with new ways to connect with customers and amplify their…
Key takeaways for businesses on Google’s updated spam policies
Google's approach to combating search spam has taken on new significance with recent updates to its spam policies. As Google…
Share of Model: a key metric for AI-powered search
We continue to adapt our measurement techniques to keep pace with technological advancements. From metrics such as share of voice…
Understanding Navboost: key insights from the recent Google API leaks
The SEO community has been digesting the recent leak of thousands of Google API documents, offering unprecedented insights into the…
June 2024: digital trends report
Every month, our strategy team rounds up some of the key trends for you to have on your radar. June’s…
Key takeaways from Google I/O 2024
Google’s annual developer conference, Google I/O, was held earlier this week, where we got an insight into how Search is…
Meet our new clients: Firechief® Global
With their ubiquitous red fire safety products used in millions of homes, businesses and public spaces across the world, we're…
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