Digital Strategy
Our digital strategies outline the path from where you are now to where you want to be. But strategy shouldn’t be a theoretical document gathering dust in a drawer. It should be about practical actions you can take. Talking of which, you’ll find plenty of practical advice in our selection of strategy blogs from the experts providing digital strategy services at Hallam.
Digital marketing trends: looking ahead to 2025
From the rise of generative AI platforms to the growth in social search, technology is reshaping how consumers find and…
Elevate your ecommerce advertising strategy for the AI era
The ecommerce market is constantly evolving when it comes to emerging trends and technologies. One of the most significant shifts…
Digital marketing trends: what happened in November?
November was as busy as they come, and our strategy experts have sourced the need-to-know news from the penultimate month.…
B2B social listening: from conversations to content marketing intelligence
In the world of B2B marketing, social listening often sits in the shadow of its more glamorous cousin, social media…
ChatGPT search: what businesses need to know regarding OpenAI’s latest update
With the launch of ChatGPT’s search capabilities, businesses are presented with new ways to connect with customers and amplify their…
Digital marketing trends: what happened in October?
We might be rapidly approaching the end of 2024, but the world of digital marketing shows no signs of slowing…
Insights from Meta’s Reels Playbook for maximising reach and engagement
As short-form video content continues to dominate the social media landscape, Meta’s Reels feature has become a vital tool for…
Why SaaS brands need a story that connects, not just converts
In B2B SaaS, it’s easy to end up in the ‘product feature pit’, where messaging centres around technical specs and…
Digital marketing trends: what happened in September?
And just like that, we are officially in Q4 of 2024. From yet more Google core updates, the rise of…
Navigating uncertainty: agile strategies for turbulent times
For marketers, it’s fair to say that 2024 has brought about unprecedented business turbulence. Whether technological or economic, regulatory or…
Navigating AI Overviews, SearchGPT and the era of AI-powered search
The world of search is undergoing huge change. For decades, Google has been the dominant force, shaping how we access…
Ensuring the creative effectiveness of your brand
In today’s crowded and competitive marketplace, it’s hard for a company’s marketing and advertising activity to stand out and capture…
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