Strategy for ambitious B2B brands
The plan your competitors wish they had
Digital strategy is how ambitious B2B brands cut through complexity. We align brand and performance, sharpen decision-making and turn fragmented activity into commercial growth.
Discover the power of thinking.
Stop wasting your spend
Fragmented marketing wastes budget and weakens impact. Different teams, channels and agencies pull in opposite directions, leaving activity misaligned with business goals. Our strategy function fixes this.
We create integrated plans that join brand, performance and experience into one clear path forward. Every recommendation balances ambition with operational reality, giving you confidence to act.
“Our first 6 months working together with Hallam exceeded our expectations, helping us produce a campaign that not only won Campaign of the Year, but also started numerous conversations with
relevant leads.”
Dan Roche, CMO, Workbooks
Clarity for a competitive edge
We give B2B leaders the clarity, confidence and alignment they need to make smarter decisions and deliver stronger results.
Alignment
We connect brand, performance and experience into one plan, so every channel and team contributes to the same outcome.
Confidence
Our strategies blend evidence, frameworks and real-world delivery experience to give you certainty in the decisions you make.
Momentum
By prioritising actions that drive growth, we cut wasted effort and accelerate delivery across campaigns, teams
and markets.
Let’s take the first step. We’re ready.
How we work, works.
We’re in the business of results. Take a look at some of our most recent work, or get in touch and we’ll show you what
great looks like.
Strategy without the spin
We start with immersion and discovery to understand your business. We then combine traditional research with AI-powered techniques to uncover audience behaviour and validate opportunities.
From there we map strategy on a page using our Elements framework, sequence delivery into a clear roadmap and orchestrate quarterly reviews to keep
plans relevant. The result is clarity, direction and measurable impact.
The cost of no plan
Without strategy, marketing becomes reactive, fragmented and harder to measure. A clear roadmap aligns every pound of spend to growth priorities. It gives leaders confidence in decision-making and equips delivery teams to act with speed.
In today’s era of less, where budgets and attention are under pressure, strategy is the difference between staying still and gaining ground.
We’re an integrated
marketing agency
We have the capability to execute all the key services you need to turn strategy into action, and stay ahead of competitors.
Organic Search
Our SEO work puts you where decisions start. From Google to TikTok to AI search, we make sure your brand shows up and stands out.
Paid Media
We bring the focus and creativity that turn attention into momentum and commercial impact.
Brand Strategy
We deliver strategies rooted in customer insight and commercial reality that make your brand remembered, recommended and chosen.
Analytics
Our analytics service helps you navigate the complexity of attribution and ROI, giving you the clarity to make smarter decisions.
Latest digital strategy articles
Read about industry trends, news and opinions from our experts.
Frequently asked questions
Why do I need a digital strategy?
Starting with a digital strategy gives more structure and coherence to your marketing activity. It can help you answer key questions, like what are you trying to achieve? Who are you targeting? What do you offer them that is different from your competitors? What’s the most effective way to reach them? And how will we measure success?
Working with a strong digital strategy agency helps to pull everything together around a common goal and ensures the customer experience of your brand is consistent and meaningful.
What do you mean by market research?
Market research helps us see the landscape we’re operating in clearly, so that the choices we make can have the most impact. This can include qualitative research – like interviews, focus groups and digital diaries – or quantitative – like surveys. We can do primary research around a specific set of questions relevant to you, or we can pull from secondary research around customers, your industry, competitors and social trends. We start with the end in mind and work backwards to create the right research programme that will meet your needs.
Can you deliver strategy as a standalone project?
The short answer is yes. We typically focus on strategy as the first step for all our clients, whether that’s part of our retained agreement or as a standalone project. The strategy we produce can be delivered by us, your team or another agency. Whatever works best for you. We’re a strategy agency that puts you first.
How long does it take to put together an effective strategy?
Depending on the scale and complexity of your business challenges, this can vary between two and six months, but on average we deliver strategy projects within a 60-day period. We’ll need access to your senior team and knowledge of your business objectives, marketing plans and perceived challenges to make our strategies more effective.