Digital Strategy
Our digital strategies outline the path from where you are now to where you want to be. But strategy shouldn’t be a theoretical document gathering dust in a drawer. It should be about practical actions you can take. Talking of which, you’ll find plenty of practical advice in our selection of strategy blogs from the experts providing digital strategy services at Hallam.
The Good, The Bad & The Ugly of Competitor Brand Bidding
It's a bit of a game - competing against other brands for the customers after similar products can feel a…
It's hard to imagine functioning day to day life without the internet. Something that Generation Z, or Gen Z, have…
Google Analytics 4: what to expect
Google Analytics 4 (GA4) represents the largest shift in Google Analytics of all time.
The Future of Digital Marketing eBook (2021 edition)
This eBook will give you an insight into what the experts believe the future of digital marketing will look like.
Google’s May 2021 update: a closer look at Core Web Vitals
UPDATE: The world of digital marketing is constantly changing, but don't worry, we're on top of it. Google have changed…
Black Friday: Effective Marketing Strategies to Boost Sales
With Black Friday just around the corner, many online retailers such as Amazon have already started promoting their offers in…
Detox your Google Tag Manager account
Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…
Google Analytics & CRM Data Integration for Closed Loop B2B Marketing
In order to achieve a Digital Marketing overview, businesses need to close the loop by merging real business data with…
How interactive content can help your business cut through the online noise: pros and cons
The art and production of interactive content and visual story-telling has grown incrementally over recent years, cementing itself as one…
How to develop a full-funnel PPC advertising strategy
In this post we'll walk through a simple, repeatable framework you can use to put together an effective full funnel…
Amazon’s Business Strategy: 5 examples of latest trends in ecommerce
Amazon leads the pack with its innovative approach to online retailing. Not only is it tightening its grip on the…
4 tools you can use to keep an eye on your competitors
I'm sure you often ask yourself "What are our competitors doing?” and “How can we get the upper hand?” Here…
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