A leading UX agency for B2B
Bad design kills conversions
If your website or product experience confuses users, you’re losing leads, sales and loyalty. We fix the friction, by designing journeys that drive conversion and keep customers coming back.
See how better UX drives growth.
User journeys, built better.
Great design isn’t just about looks. UX makes your website and digital products easier to use, faster to understand and harder to ignore. We combine research, testing and strategy to create seamless experiences, so your buyers find what they need and take action. It’s a direct path to more leads, sign-ups and sales.
“The Hallam team was indispensable throughout this entire process. They developed a deep understanding of our solution and our audience, and built an impactful new site that will surely become the backbone of our sales and marketing efforts.”
Jeremy Auch, Head of Marketing, Convertr
Our products
Sitemaps & structure
We organise your website around how users think and how search engines crawl, building a sitemap and information architecture that improves visibility and makes every page easy to find.
Wireframing & journey design
We map and wireframe the journeys that matter most to your business, designing clear paths from landing page to conversion that reduce friction at every step.
New feature design
We design new features and functionality that solve real user problems, balancing usability with business goals so every addition earns its place on your site.
Interaction & prototyping
We prototype how your site behaves, not just how it looks, testing interactions and micro-journeys early so what gets built works the way users expect.
Let’s take the first step. We’re ready.
How we drive growth with UX
Our approach focuses on performance, clarity, and retention, fixing the hidden issues that quietly block B2B businesses from hitting their targets.
Performance
Every change is tested against business goals, so you see measurable improvements in conversions, revenue and pipeline quality.
Intelligence
Harnessing emerging technologies, we design adaptive, predictive and connected experiences that give your business a lasting competitive edge.
Precision
We make complex journeys simple, guiding different buyer roles clearly so it’s obvious why they should choose you.
How we work, works.
We’re in the business of results. Take a look at some of our most recent work, or get in touch and we’ll show you what
great looks like.
UX is not UI
UX is strategy, structure and usability. UI is the look and feel. We bring both together, but our focus is making sure your buyers get what they need, when they need it, without frustration. That means better journeys, clearer messaging, and a smoother path to revenue.
UX that goes deeper
CRO tweaks what’s already there. Foundational UX defines what should exist in the first place. We use research and testing to uncover why users drop off, then design experiences that move them forward. It’s a deeper, longer-lasting fix that makes your website work like an extension of your
sales team.
We’re an integrated
marketing agency
We’re more than an Experience agency. We deliver all the key strategic services you need to stay ahead of competitors and succeed in the digital economy.
Brand Strategy
We deliver strategies rooted in customer insight and commercial reality that make your brand remembered, recommended and chosen.
Creative Campaigns
We create B2B campaigns that just can’t be ignored. Bold ideas that travel across every channel, spark conversation and turn attention into lasting and measurable commercial results.
Analytics
Our analytics service helps you navigate the complexity of attribution and ROI, giving you the clarity to make smarter decisions.
Organic Search
Our SEO work puts you where decisions start. From Google to TikTok to AI search, we make sure your brand shows up and stands out.
Latest user experience articles
Read about industry trends, news and opinions from our experts.
Frequently asked questions
Why should my business invest in UX?
We have over 20 years’ experience helping businesses to grow, and we’ve even won awards to prove it. Combining this knowledge with a UX strategy rooted in extensive research and user testing, we’ll analyse your user base and implement improvements that will help you to offer the best possible service. Take a look at our case studies to see how we’ve supported our clients in the past.
What makes Hallam’s UX approach different?
As a full-service agency, we’ve got more than 60 digital experts in-house, allowing you to benefit from a holistic approach. This allows us to develop a complete UX strategy that encompasses every step of the customer journey from first enquiry through to final sale. We specialise in B2B experiences, where user journeys are rarely straightforward. Instead of applying one-size-fits-all templates, we combine data analysis, stakeholder insights, business strategy, and user research to design solutions tailored to complex buying processes. Our work bridges strategy and execution, ensuring your digital platforms don’t just look good, they actively support lead generation, sales, and long-term customer relationships.
Can you review and optimise the usability of our site or platform?
Absolutely. Our experts know the ins and outs of UX design and can analyse your existing site or platform to determine what works, and what needs to be improved. After reviewing, you’ll get clear, prioritised recommendations designed to improve performance. We always work with your business goals in mind, so any improvements that we suggest will be carefully considered to ensure that they don’t just help your customers, but are also in the best interests of your business.
Can you help us use AI and emerging technologies?
Yes. We help businesses design intelligent experiences that use AI in a way that adds real value. Our role is to cut through the hype, identify where AI genuinely supports your users, and design experiences that are ethical, transparent, and commercially effective.
How do you measure the ROI of UX?
We connect UX improvements directly to business outcomes. That might mean higher conversion rates on lead forms, reduced churn in subscription platforms, faster customer onboarding, or measurable increases in user satisfaction. We define success metrics with you at the start, so we can track the impact of our work against clear commercial goals. The result: you don’t just see a better user experience, you see a stronger bottom line.