AI Search Agency for B2B
AI Search Services for Scalable Visibility
Your buyers now expect an immediate answer from ChatGPT, Perplexity or Google’s AI Overviews, and most will never click through to your website. Our Answer Engine Optimisation strategies make sure your brand is the answer they receive.
Nearly 60% of Google searches now end without a click because the answer sits inside an AI overview.
The end of the ranked search result
Your buyers are routinely opening ChatGPT or Perplexity before they open a search engine, and a growing share of the searches they do run on Google return a single AI-generated answer rather than a list of links. That answer is the new ranking, and your brand has to be it.
Read our comprehensive guide to AI Search
“Our Share of LLM report helps us to see at-a-glance the opportunity we have vs. our competitors on where we’re showing up in the LLMs versus where we’re not, in turn helping us streamline our efforts and put time and resources into the right areas.
This report accelerates our ability to get a much better grasp of this new channel opportunity to reach and influence our market.”
Kathy Harvey, Marketing Director, Infodesk
Why do you need an AI Search agency?
AI-powered search is redefining how B2B buyers discover software and services, and traditional SEO alone will no longer secure your pipeline. If your brand is not cited as the definitive answer, one of your competitors will be.
Our specialist AI marketing team blends technical SEO, AI conversational strategy and Digital PR citation engineering, all underpinned by our proprietary Share of LLM benchmarking. That’s what wins citations in the answer engines where your buyers actually search.
We won the European Search Award for Best LLM adoption and integration by an agency in 2026.
Zero-click search strategy
Content should do more than fill channels. We design programmes that combine strategic planning, creative execution and performance thinking to build authority, generate demand and fuel sustained commercial success from both paid and organic channels.
Visibility
Earn citations in AI Overviews and LLMs so your expertise appears in answers and stays front and centre during the research stage of the buyer journey.
Trust
Build authority through earned citations and external mentions so LLMs recognise your brand as credible and users feel confident engaging with you.
Growth
Connect AI citations to revenue with tracking that follows LLM-driven sessions, assists and pipeline contribution all the way through to commercial outcomes.
Let’s take the first step. We’re ready.
How we approach AI search
Our AI Search services are shaped around four pillars that map to the technical and editorial decisions that determine whether an LLM cites your brand or someone else’s.
AI conversational formatting and content restructuring
We re-engineer your existing content to match how large language models actually parse and prioritise information. That means tone, structure, formatting and readability tuned for chat-based search, so AI engines can effortlessly surface your information inside generative answers.
E-E-A-T for answer engines
Experience, Expertise, Authoritativeness and Trustworthiness are no longer abstract SEO virtues. They are the exact digital credibility signals AI platforms use to decide which brand is safe to cite. We build the author markup, first-party expertise signals, original data and editorial standards that make your brand the answer an answer engine reaches for first.
AI keyword research and prompt reverse-engineering
Most B2B buyers no longer type keywords, they type questions. We map the actual prompt patterns your prospects are using, then position your brand against the question itself, so you become the definitive answer rather than one of several ranked options.
Technical SEO and entity architecture
LLMs don’t read keywords, they read meaning. We build the semantic ecosystem an answer engine needs to make sense of complex B2B websites, with clean architecture, logical hierarchy and internal linking that connects related concepts. Schema and entity optimisation then defines your brand as a recognised entity in the model’s view of the category.
Zero-click content optimisation
Roughly 60% of Google searches now end without a click. We format your highest-value answers tightly enough to be pulled directly into AI Overviews and featured snippets, with precise lists, direct answers and the topical maps that make this scale across an enterprise site.
AI-powered digital PR and citation engineering
Branded web mentions are up to three times more influential than backlinks in driving LLM citations. We secure high-authority mentions on the third-party platforms that feed LLM training data, including G2, Reddit and the industry publications your category actually reads. See how we’ve achieved LLM visibility for complex B2B brands.
How we work, works.
We’re in the business of results. Take a look at some of our most recent work, or get in touch and we’ll show you what great looks like.
How to calculate the ROI of AI in SEO
The hardest question a CMO is being asked right now is whether AI Search investment is paying off. We answer it with Share of LLM, our proprietary framework for tracking exactly where your brand is cited, the verbatim text the models are using and how that visibility compares against your direct competitors.
We then connect those citations to commercial performance. Custom GA4 event tracking captures sessions arriving from AI Overview snippets, regex-filtered exploration reports highlight direct referrals from ChatGPT, Perplexity and Claude, and third-party platforms benchmark your daily citation status against the keywords that actually move your pipeline.
Search has moved on
Google’s dominance is slipping, with market share falling below 90% for the first time in a decade. AI overviews now dominate results in healthcare and technology, replacing the traditional click. Meanwhile, Gen Z are searching TikTok and Instagram, and B2B audiences are turning to ChatGPT or Perplexity. If you’re not cited in these spaces, you’re invisible to the people you need
to reach.
Conversations build authority
Search is now conversational. That changes how optimisation works. We help you build topical authority through informational hubs, technical audits, competitor analysis and earned web mentions.
Our proprietary tools – from Share of LLM benchmarking to the Citation Optimisation Framework – show exactly where you’re cited and the text LLMs use. That means clear visibility of progress and proof of value.
We’re an integrated
marketing agency
We have the capability to execute all the key services you need to turn strategy into action, and stay ahead of competitors.
Organic Search
Our SEO work puts you where decisions start. From Google to TikTok to AI search, we make sure your brand shows up and stands out.
Analytics
Our analytics service helps you navigate the complexity of attribution and ROI, giving you the clarity to make smarter decisions.
Paid Media
Paid media isn’t just sticking ads online and hoping for the best. It’s about being in the right place at the right time with the kind of message decision-makers can’t scroll past.
Digital PR
Digital PR puts your brand where it counts. It builds the visibility, trust and authority B2B buyers and algorithms look for. We help you cut through complexity and get remembered for all the right reasons.
Latest AI search articles
Read about industry trends, news and opinions from our experts.
Frequently asked questions
What is answer engine optimisation?
Answer Engine Optimisation (AEO) is the technical and content-driven process of structuring a brand’s data, content and authority signals so it’s cited as the authoritative answer by AI platforms. It combines technical SEO, content engineering and Digital PR into a single discipline focused on visibility inside generative answers, rather than ranked search results.
What’s the difference between AEO and traditional SEO?
Traditional SEO earns you clicks from a search engine results page. AEO earns you citations inside zero-click, generative AI environments where the answer is delivered to the user directly. Traditional SEO is built around keywords and broadly predictable rankings. AEO is built around topics, entities and the relationships between them, and visibility depends on whether the model trusts your brand as a source.
Modern B2B brands need both disciplines running in parallel, which is why an integrated SEO agency is often the right partner rather than two specialists working in silos.
How do you track visibility and ROI in AI search?
We track AI search visibility through Share of LLM, our proprietary framework for monitoring exactly where and how often your brand is cited across ChatGPT, Perplexity, Gemini, Claude and Google’s AI Overviews, including the verbatim text the models use.
We then connect those citations to commercial performance through custom GA4 tracking for AI Overview sessions and AI platform referrals, mapped onto the same reporting your team already uses for traditional SEO and paid media.
Should we manage AEO in-house or hire a specialist agency?
An in-house team is well suited to producing standard content at scale. AEO is harder because it requires three disciplines running in concert. Technical SEO covering schema and site architecture, data science covering LLM tracking, and Digital PR covering citation engineering on third-party platforms.
A specialist agency provides the scale and the proprietary toolsets, such as Share of LLM benchmarking, that are prohibitively expensive for a single brand to build in-house. Most B2B brands run a hybrid model where the agency leads strategy, tooling and PR while the in-house team owns content production.