Paid Search (PPC)
A Google Premier Partner, we’re a leading European PPC agency and winner of a 2023 Global Search Award. We’ve created successful paid search campaigns for pretty much every kind of business.
In these blogs you’ll find valuable insights from there are shared insights from PPC experts who regularly contribute to the most important conversations, speaking at conferences and events such as Google Live, SMX and SEO Brighton.
It's been quite the year for us at Hallam. Following our repositioning as a B2B specialist agency, we have won…
The true cost of automation: Are smart campaigns always smarter?
Discover the hidden costs of smart campaigns and understand where automation helps or hinders performance in digital advertising.
Meta roll out ad-free subscription option in the UK
Meta has confirmed it will begin offering a subscription tier for Facebook and Instagram users in the UK allowing users…
Our top takeaways from the NDS 2025
The NDS was back in full swing At Hallam we were proud to bring together some of the brightest minds…
Paid media growth through smarter experimentation
In today’s AI‑powered media environment, paid advertising must be grounded in marketing science. Brand growth relies on reaching occasional buyers,…
How to master thought leadership ads on LinkedIn
Thought leadership ads are an excellent way for B2B businesses to boost engagement and grow trust, and we’re going to…
Google Marketing Live 2025: what search marketers need to know
As Google doubles down on AI-led innovation, this year’s I/O and Google Marketing Live events mark a turning point in…
How conversion APIs improve campaign performance
Understand how implementing a conversion API can help you gain access to richer data, smarter campaign optimisation and better results
Why most B2B lead gen campaigns are optimising for the wrong metrics
Discover why chasing lead volume in B2B paid media can be a costly mistake, and how focusing on revenue-driven metrics…
2025 B2B trends from LinkedIn and the B2B Institute
Learn how to challenge behaviours that we see in B2B, and to empower brands to provide a commercial advantage in…
B2B remarketing Strategies that deliver results
Explore effective B2B remarketing strategies that can help your business to stay top-of-mind, engage potential buyers and ultimately drive better…
Key elements of a successful B2B paid media strategy
The three key components that are essential for a successful B2B paid media strategy: data-driven decisions, continuous testing and optimisation,…
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