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Paid Search (PPC)

A Google Premier Partner, we’re a leading European PPC agency and winner of a 2023 Global Search Award. We’ve created successful paid search campaigns for pretty much every kind of business.

In these blogs you’ll find valuable insights from there are shared insights from PPC experts who regularly contribute to the most important conversations, speaking at conferences and events such as Google Live, SMX and SEO Brighton.

Digital Strategy

The ROI of UX design: What every business needs to know

In today’s digital-first world, user experience (UX) design has become a critical factor in the success of any business. Whether…

SEO

Navigating the AI-Driven Evolution of Google Search

Google’s CEO has just announced his intention to integrate even more AI features into their search interface, which means search…

eBooks + Downloadable Content

Digital marketing trends: what happened in January

The multiplier effect: WARC research highlights the importance of integration in the performance era. In today's digital age, advertising has…

eBooks + Downloadable Content

Digital marketing trends: looking ahead to 2025

From the rise of generative AI platforms to the growth in social search, technology is reshaping how consumers find and…

Digital Strategy

Navigating uncertainty: agile strategies for turbulent times

For marketers, it’s fair to say that 2024 has brought about unprecedented business turbulence. Whether technological or economic, regulatory or…

Social Media

Meta Agency Summit, September 2024

I joined Hallam in 2021 as the Paid Social Lead, and was tasked with developing and expanding the agency’s offering…

SaaS

Streamline your paid strategy in the SaaS industry

When it comes to the SaaS industry, staying ahead of the competition requires more than just a great product. It…

eBooks + Downloadable Content

The Hagakure approach to paid search advertising

In partnership with the Chartered Institute of Marketing, Hallam recently ran an event exploring the Hagakure approach to paid search…

Social Media

Can you use Meta for effective B2B paid advertising?

It’s no surprise to anyone that Meta is a powerhouse social media platform. Boasting over 3 billion monthly active users…

Advertising

The rise of voice search

When users’ search behaviour is constantly changing, staying up to date with search technology is crucial. In recent years, the…

Advertising

Paid advertising beyond search: exploring alternative strategies for marketing success

In the ever-evolving landscape of digital marketing, search advertising remains integral to every paid media strategy, with Google remaining a…

Advertising

A guide to Reddit advertising

Once known as 'the front page of the internet' to now being favoured by Google’s ranking systems and dominating the…

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