The ROI of UX design: What every business needs to know
In today’s digital-first world, user experience (UX) design has become a critical factor in the success of any business. Whether…
Navigating the AI-Driven Evolution of Google Search
Google’s CEO has just announced his intention to integrate even more AI features into their search interface, which means search…
Measuring your visibility and traffic from Google’s AI Overviews
AI Overviews (previously known as Search Generative Experience) is the reality we currently operate in. While we’ve all enjoyed sharing…
How we deliver 100% mobile speed scores and top CWV on WordPress
This article is designed to help web professionals looking to maximise Core Web Vital scores, or to troubleshoot performance issues.…
Elevate your ecommerce advertising strategy for the AI era
The ecommerce market is constantly evolving when it comes to emerging trends and technologies. One of the most significant shifts…
Google vs. DoJ: the story so far and the implications for businesses
In an ongoing landmark antitrust case, the U.S. Department of Justice (DOJ) has taken aim at Google, accusing the tech…
ChatGPT search: what businesses need to know regarding OpenAI’s latest update
With the launch of ChatGPT’s search capabilities, businesses are presented with new ways to connect with customers and amplify their…
Key takeaways for businesses on Google’s updated spam policies
Google's approach to combating search spam has taken on new significance with recent updates to its spam policies. As Google…
How to remove (not set) from GA4
There is no sight more frustrating in GA4 than to look at a report and see half of your sessions…
Bypassing ad blockers with server-side custom GTM loaders
The ad-blockolypse hit hard around ten years ago online, and there’s still an ongoing war between ad platforms and the…
Navigating AI Overviews, SearchGPT and the era of AI-powered search
The world of search is undergoing huge change. For decades, Google has been the dominant force, shaping how we access…
Google hits pause on the deprecation of third-party cookies (again)
It’s happening: Google is officially ditching its plans to phase out third-party cookies in Chrome. The topic has been subject…
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