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Digital Strategy

The ROI of UX design: What every business needs to know

In today’s digital-first world, user experience (UX) design has become a critical factor in the success of any business. Whether…

SEO

Navigating the AI-Driven Evolution of Google Search

Google’s CEO has just announced his intention to integrate even more AI features into their search interface, which means search…

SEO

Measuring your visibility and traffic from Google’s AI Overviews

AI Overviews (previously known as Search Generative Experience) is the reality we currently operate in. While we’ve all enjoyed sharing…

Web Design + Development

How we deliver 100% mobile speed scores and top CWV on WordPress

This article is designed to help web professionals looking to maximise Core Web Vital scores, or to troubleshoot performance issues.…

Ecommerce

Elevate your ecommerce advertising strategy for the AI era

The ecommerce market is constantly evolving when it comes to emerging trends and technologies. One of the most significant shifts…

Google

Google vs. DoJ: the story so far and the implications for businesses

In an ongoing landmark antitrust case, the U.S. Department of Justice (DOJ) has taken aim at Google, accusing the tech…

Ai and Machine Learning

ChatGPT search: what businesses need to know regarding OpenAI’s latest update

With the launch of ChatGPT’s search capabilities, businesses are presented with new ways to connect with customers and amplify their…

Google

Key takeaways for businesses on Google’s updated spam policies

Google's approach to combating search spam has taken on new significance with recent updates to its spam policies. As Google…

Analytics

How to remove (not set) from GA4

There is no sight more frustrating in GA4 than to look at a report and see half of your sessions…

Google

Bypassing ad blockers with server-side custom GTM loaders

The ad-blockolypse hit hard around ten years ago online, and there’s still an ongoing war between ad platforms and the…

Ai and Machine Learning

Navigating AI Overviews, SearchGPT and the era of AI-powered search

The world of search is undergoing huge change. For decades, Google has been the dominant force, shaping how we access…

Data + Privacy

Google hits pause on the deprecation of third-party cookies (again)

It’s happening: Google is officially ditching its plans to phase out third-party cookies in Chrome.  The topic has been subject…

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