Why Digital PR is crucial for AI citations and visibility
Discover why Digital PR is key to securing AI citations in ChatGPT, Gemini, and Google AI Overviews, and how to…
Inside the Hallam x Google AI Summit: What marketers need to know about the future of search
Highlights from the Hallam x Google AI Summit on AI search, brand visibility and the future of B2B marketing.
Introducing Rocky, our AI audit tool that ensures sound technical setup
Discover Rocky, an AI-powered technical audit tool designed to flag tracking errors, evaluate your digital stack and build trust in…
Google Ads for B2B: The complete 2026 campaign guide
Learn how to build high-performing Google Ads for B2B campaigns that generate quality leads and measurable pipeline in 2026
Google Ads for B2B lead generation: What high-performing accounts do differently
Discover what separates high-performing B2B Google Ads accounts from the rest. Learn proven strategies for structure, targeting, conversion optimisation and…
The evolution of SERPs: From 10 blue links to AI Overviews
Explore the history of search to place AI in context and explains why "good GEO is good SEO," offering clear…
Paid media growth through smarter experimentation
In today’s AI‑powered media environment, paid advertising must be grounded in marketing science. Brand growth relies on reaching occasional buyers,…
Instagram content now ranking in Google Search: B2B implications
With Instagram content ranking in Google, we explore the potential ways to optimise for search and the implications this update…
What is Total Search Optimisation and why does it matter?
Find your audience in an ever-changing search landscape with Hallam's Total Search approach to traffic acquisition.
Google Marketing Live 2025: what search marketers need to know
As Google doubles down on AI-led innovation, this year’s I/O and Google Marketing Live events mark a turning point in…
Understanding the cross-network channel in GA4
Google introduced several new Default Channel Groupings designed to better reflect the increasingly complex digital marketing landscape. Among these additions…
Total Search: rethinking visibility in the age of AI search
For over two decades, search has revolved around one core assumption: that people begin and end their journeys on Google.…
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