Key takeaways for businesses on Google’s updated spam policies
Google's approach to combating search spam has taken on new significance with recent updates to its spam policies. As Google…
How to remove (not set) from GA4
There is no sight more frustrating in GA4 than to look at a report and see half of your sessions…
Bypassing ad blockers with server-side custom GTM loaders
The ad-blockolypse hit hard around ten years ago online, and there’s still an ongoing war between ad platforms and the…
Navigating AI Overviews, SearchGPT and the era of AI-powered search
The world of search is undergoing huge change. For decades, Google has been the dominant force, shaping how we access…
Google hits pause on the deprecation of third-party cookies (again)
It’s happening: Google is officially ditching its plans to phase out third-party cookies in Chrome. The topic has been subject…
Share of Model: a key metric for AI-powered search
We continue to adapt our measurement techniques to keep pace with technological advancements. From metrics such as share of voice…
Understanding Navboost: key insights from the recent Google API leaks
The SEO community has been digesting the recent leak of thousands of Google API documents, offering unprecedented insights into the…
When users’ search behaviour is constantly changing, staying up to date with search technology is crucial. In recent years, the…
Paid advertising beyond search: exploring alternative strategies for marketing success
In the ever-evolving landscape of digital marketing, search advertising remains integral to every paid media strategy, with Google remaining a…
How to get started with Google Performance Max
Google Performance Max, which launched in 2021, is a powerful tool for advertisers to maximise their online presence and drive…
A guide to getting started with Google Demand Gen campaigns
Google Ads Demand Gen campaigns are a great way to leverage AI within your paid media activity. Its primary objective…
Key takeaways from Google I/O 2024
Google’s annual developer conference, Google I/O, was held earlier this week, where we got an insight into how Search is…
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