AI and Machine Learning
When it comes to AI and automation, keeping ahead of the curve means staying ahead of the competition. As early adopters we’ve gained deep insights into these new and constantly-evolving technologies. Insights we’re more than happy to share in our blogs.
From predictive analytics to chatbots, see how the integration of AI and machine learning can enhance customer experiences, automate repetitive tasks, optimise campaigns and drive ROI.
What is Share of LLM and why is it the new metric B2B marketers can’t ignore?
B2B buyers are turning to AI before Google. Share of LLM reveals whether your brand is visible and trusted in…
The evolution of SERPs: From 10 blue links to AI Overviews
Explore the history of search to place AI in context and explains why "good GEO is good SEO," offering clear…
Budgeting for Paid Media in 2026: A Practical Guide for CMOs
How CMOs should approach paid media budgeting in 2026, balancing performance, brand investment, AI costs and channel complexity to drive…
Anticipate, don’t react – a guide to predictive SEO
Can you 'predict' what your audience will be searching for in the future? Learn how to gain topical authority and…
Digital marketing trends: looking ahead to 2026
The past year has been defined by rapid shifts in brand discovery and huge advances in Gen AI creative technology.…
Digital PR in 2026: Why it’s more important than ever
With the rise of AI Overviews and the demand for EEAT, discover why demonstrating "real" brand authority is the only…
Brand mentions are now 3X more important than backlinks for AI Search – here’s why
Hallam's research reveals brand mentions are 3X more influential than backlinks for AI Search. Optimise for SoLLM and future-proof your…
Top 10 SEO mistakes agencies still make
SEO has changed, a lot. It's resulted in differing practices so this article covers 10 SEO mistakes agencies still make…
Creative differentiation in Paid Media: The hidden cost of blending in
The proliferation of AI-driven creative tools such as Google Ads’ Asset Studio, Meta Advantage+ creative and countless third-party applications has…
The intersection of SEO, Content and PR
Search is evolving fast and visibility now equals reputation. This post explores how uniting SEO, content and PR can help…
The true cost of automation: Are smart campaigns always smarter?
Discover the hidden costs of smart campaigns and understand where automation helps or hinders performance in digital advertising.
Automated 404 Checking via Google App Scripts
The missing page dilemma When a page disappears on a website, the resulting 404 error can throw a few spanners…
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