Advertising
The barrier to agentic search in B2B is trust
Google's new agentic search box, unveiled at I/O 2026, is being framed as the moment AI takes over the search…
Oh no, another ad platform… ChatGPT Ads launch in the UK
ChatGPT ads have officially launched in the UK, giving brands a new way to reach users through contextual advertising within…
When good ideas die Picture the scene: a shiny boardroom table in a top-floor office, windows overlooking a business estate…
How B2B brands can adapt to CPC inflation
AI-mediated discovery is eroding click-throughs before they reach you, compressing ad inventory above the fold, and pulling the top of…
B2B paid media measurement: Building a framework that proves ROI
Learn how to build a B2B paid media measurement framework that proves ROI, aligns with business goals and improves PPC…
The 5% problem: Why your future buyers are missing from your marketing budget
Only 5% of B2B buyers are in-market at any time. If your budget focuses solely on lead gen, you’re ignoring…
plan.com selects Hallam as B2B agency partner to accelerate next phase of growth
Hallam wins competitive six-way pitch to lead brand, media, and AI Search strategy for the UK’s fastest-growing provider of business…
Creative that converts: Designing B2B campaigns for performance
Unlock B2B growth with performance creative that connects emotionally, drives results and strengthens brand impact
Paid Social for B2B SaaS: Which platforms actually drive pipeline
Discover which paid social platforms actually drive B2B SaaS pipeline, and how to build a strategy that prioritises revenue over…
Google Ads for B2B lead generation: What high-performing accounts do differently
Discover what separates high-performing B2B Google Ads accounts from the rest. Learn proven strategies for structure, targeting, conversion optimisation and…
How to track pipeline, not just traffic
Stop measuring vanity metrics and start tracking growth. Learn how to use GA4 to measure your B2B sales pipeline, account…
B2B Paid Media strategy: When Google Ads, LinkedIn & Programmatic work together
Maximise your B2B growth with a holistic paid media strategy that integrates Google Ads, LinkedIn and Programmatic. Learn how to…
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