Advertising
Ensuring the creative effectiveness of your brand
In today’s crowded and competitive marketplace, it’s hard for a company’s marketing and advertising activity to stand out and capture…
Streamline your paid strategy in the SaaS industry
When it comes to the SaaS industry, staying ahead of the competition requires more than just a great product. It…
Effective digital marketing strategies for healthcare professionals
Looking at the healthcare industry, it's often an industry that's lagging behind in terms of embracing digital trends. While new…
The Hagakure approach to paid search advertising
In partnership with the Chartered Institute of Marketing, Hallam recently ran an event exploring the Hagakure approach to paid search…
Can you use Meta for effective B2B paid advertising?
It’s no surprise to anyone that Meta is a powerhouse social media platform. Boasting over 3 billion monthly active users…
When users’ search behaviour is constantly changing, staying up to date with search technology is crucial. In recent years, the…
Paid advertising beyond search: exploring alternative strategies for marketing success
In the ever-evolving landscape of digital marketing, search advertising remains integral to every paid media strategy, with Google remaining a…
Once known as 'the front page of the internet' to now being favoured by Google’s ranking systems and dominating the…
How to get started with Google Performance Max
Google Performance Max, which launched in 2021, is a powerful tool for advertisers to maximise their online presence and drive…
A guide to getting started with Google Demand Gen campaigns
Google Ads Demand Gen campaigns are a great way to leverage AI within your paid media activity. Its primary objective…
The Psychology of Ad Clicks: Understanding Consumer Behaviour in Paid Advertising
Every brand, in some capacity, is running digital ads, meaning standing out amongst your competitors is harder than ever. What…
A blueprint for advertising an app
In today's world, where smartphones have become an indispensable part of our lives, the demand for mobile apps is skyrocketing.…
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