Advertising
Creative differentiation in Paid Media: The hidden cost of blending in
The proliferation of AI-driven creative tools such as Google Ads’ Asset Studio, Meta Advantage+ creative and countless third-party applications has…
The true cost of automation: Are smart campaigns always smarter?
Discover the hidden costs of smart campaigns and understand where automation helps or hinders performance in digital advertising.
Meta roll out ad-free subscription option in the UK
Meta has confirmed it will begin offering a subscription tier for Facebook and Instagram users in the UK allowing users…
Our top takeaways from the NDS 2025
The NDS was back in full swing At Hallam we were proud to bring together some of the brightest minds…
Paid media growth through smarter experimentation
In today’s AI‑powered media environment, paid advertising must be grounded in marketing science. Brand growth relies on reaching occasional buyers,…
Steps to creating a brand strategy for long-term success
Forget the jargon and fluff. This guide strips brand strategy back to five essential steps: simple, sharp and built to…
How to master thought leadership ads on LinkedIn
Thought leadership ads are an excellent way for B2B businesses to boost engagement and grow trust, and we’re going to…
Google Marketing Live 2025: what search marketers need to know
As Google doubles down on AI-led innovation, this year’s I/O and Google Marketing Live events mark a turning point in…
How to plan a successful B2B marketing campaign
Planning a successful B2B marketing campaign goes beyond job titles. Learn how to understand the buying ecosystem, prioritise awareness, balance…
How conversion APIs improve campaign performance
Understand how implementing a conversion API can help you gain access to richer data, smarter campaign optimisation and better results
2025 B2B trends from LinkedIn and the B2B Institute
Learn how to challenge behaviours that we see in B2B, and to empower brands to provide a commercial advantage in…
Employee advocacy on LinkedIn: turning staff into brand champions
Learn how employees can boost a company’s credibility and reach on LinkedIn by sharing authentic insights and updates.
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