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Marketing

Social Media

Employee advocacy on LinkedIn: turning staff into brand champions

Learn how employees can boost a company’s credibility and reach on LinkedIn by sharing authentic insights and updates.

Paid Search (PPC)

B2B remarketing Strategies that deliver results

Explore effective B2B remarketing strategies that can help your business to stay top-of-mind, engage potential buyers and ultimately drive better…

Content Marketing

B2B content strategy for the full funnel: a winning guide

B2B content marketing has changed, but many brands are still stuck in outdated strategies that fail to drive real business…

Paid Search (PPC)

Key elements of a successful B2B paid media strategy

The three key components that are essential for a successful B2B paid media strategy: data-driven decisions, continuous testing and optimisation,…

SEO

What are entities in SEO and how to optimise for them in 2025?

Organic search has changed a lot over the years and continues to throw curveballs at those of us working in…

Ecommerce

Elevate your ecommerce advertising strategy for the AI era

The ecommerce market is constantly evolving when it comes to emerging trends and technologies. One of the most significant shifts…

Digital Strategy

B2B social listening: from conversations to content marketing intelligence

In the world of B2B marketing, social listening often sits in the shadow of its more glamorous cousin, social media…

Digital Strategy

What’s the ROI of brand? That’s the wrong question

When we speak with clients about their brand - whether it’s reviewing the overarching strategy, ensuring the positioning is still…

Advertising

A guide to Reddit advertising

Once known as 'the front page of the internet' to now being favoured by Google’s ranking systems and dominating the…

SaaS

Growing pains: bold strategies to outperform a challenging marketplace

On the 26th March 2024, Hallam, alongside our partners at LinkedIn, hosted an exclusive event focused on how B2B brands…

Digital Strategy

How to get visibility into the B2B buyer journey

When researching the key challenges of B2B marketers, the complexity of the buyer journey always comes top of the list.…

Advertising

Navigating the shift from precision to prediction in marketing measurement

The imminent deprecation of third-party cookies, coupled with increasing privacy regulations and fragmented media consumption, is significantly altering the foundation…

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