Marketing
Hallam shortlisted for eight awards this autumn
From AI innovation to B2B campaigns, Hallam is shortlisted for eight industry awards this autumn.
A practical guide on AI Search optimisation and the importance of brand strategy in LLM discoverability
Google Ads for B2B: The complete 2026 campaign guide
Learn how to build high-performing Google Ads for B2B campaigns that generate quality leads and measurable pipeline in 2026
Account-based marketing (ABM): The complete B2B guide
A practical 7-step guide to building ABM campaigns. Covering budgets, targeting, channels, messaging and why most campaigns fail before they…
1 in 5 top TikTok videos in life-impacting industries are now AI-generated
A new report from Hallam reveals that one in five top TikTok videos in critical areas like health, finance, and…
What we’ve achieved in a year since repositioning as a B2B specialist
A year ago, Hallam took pivoted to a strict B2B focus. Here is what we achieved, from major commercial growth…
The pitch you didn’t know you were in
The real B2B pitch happens before procurement starts. Learn why buyers shortlist vendors early and what gets brands left behind.
The MQL is an outdated and broken metric. This article explains why the MQL fails to deliver quality leads, how…
How B2B brands can adapt to CPC inflation
AI-mediated discovery is eroding click-throughs before they reach you, compressing ad inventory above the fold, and pulling the top of…
Investment for Brand: How to get sign-off from finance directors
Stop losing the budget battle. Learn how to translate brand value into the financial language your FD trusts to secure…
The 5% problem: Why your future buyers are missing from your marketing budget
Only 5% of B2B buyers are in-market at any time. If your budget focuses solely on lead gen, you’re ignoring…
The rise of community-led growth: Why we launched Better B2B
Discover why Better B2B was launched to move beyond the "MQL machine" and embrace community-led growth. Learn how B2B marketers…
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