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Social Media

We’re an innovative social media marketing agency, and our team are experts in coordinating agile, strategic and data-driven social media activity. From Twitter and TikTok to LinkedIn and Insta, our social media blogs will help you navigate your way around the fast-growing number of social networks, both the leading ones and the more obscure networks where potential customers spend a lot of their time.

Social Media

TikTok SEO: How B2B brands can get discovered on the platform

TikTok SEO isn't replacing Google, and it isn't the place your buyers go to compare vendors either. But for B2B…

Social Media

1 in 5 top TikTok videos in life-impacting industries are now AI-generated

A new report from Hallam reveals that one in five top TikTok videos in critical areas like health, finance, and…

Social Media

LinkedIn SEO: How to optimise your company page to get found

LinkedIn is more than a social network - it’s a powerful B2B search engine. Learn how to master the algorithm,…

eBooks + Downloadable Content

Hallam’s 2026 social media content calendar

Stop reacting and start leading. Our 11th annual social media calendar is designed for the 2026, giving you the framework…

Advertising

The true cost of automation: Are smart campaigns always smarter?

Discover the hidden costs of smart campaigns and understand where automation helps or hinders performance in digital advertising.

Advertising

Meta roll out ad-free subscription option in the UK

Meta has confirmed it will begin offering a subscription tier for Facebook and Instagram users in the UK allowing users…

Social Media

Instagram content now ranking in Google Search: B2B implications

With Instagram content ranking in Google, we explore the potential ways to optimise for search and the implications this update…

SEO

How to find trending keywords in your industry

Discover a host of different tools and techniques to find trending keywords in your industry, giving your content strategy and…

Advertising

How to master thought leadership ads on LinkedIn

Thought leadership ads are an excellent way for B2B businesses to boost engagement and grow trust, and we’re going to…

Content Marketing

Tips for building a content calendar (that works)

Tired of last-minute scrambles and inconsistent content? A well-built content calendar is your secret weapon. It brings structure, boosts collaboration,…

Paid Search (PPC)

Why most B2B lead gen campaigns are optimising for the wrong metrics

Discover why chasing lead volume in B2B paid media can be a costly mistake, and how focusing on revenue-driven metrics…

Social Media

Employee advocacy on LinkedIn: turning staff into brand champions

Learn how employees can boost a company’s credibility and reach on LinkedIn by sharing authentic insights and updates.

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