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Google

Maximise your Google Shopping performance by using Retargeting

Google Shopping is already a high performing and effective part of any ad mix. Make it even better by layering…

SEO

The Digital-Ready Culture Guide

This guide identifies 5 of the biggest problems being faced by marketing teams in the UK today. Our experts navigate…

Google

Time to reshuffle – Google Ads have changed again

Google is always changing and we need to be able to adapt and respond to these changes to stay on…

Digital Strategy

The Good, The Bad & The Ugly of Competitor Brand Bidding

It's a bit of a game - competing against other brands for the customers after similar products can feel a…

Analytics

Google Analytics 4: what to expect

Google Analytics 4 (GA4) represents the largest shift in Google Analytics of all time.

Ecommerce

How to use Google Trends to gain a competitive edge

From finding new products to sell on your ecommerce website to searching for content ideas, the list of potential uses…

SEO

The Future of Digital Marketing eBook (2021 edition)

This eBook will give you an insight into what the experts believe the future of digital marketing will look like.

SEO

Google’s May 2021 update: a closer look at Core Web Vitals

UPDATE: The world of digital marketing is constantly changing, but don't worry, we're on top of it. Google have changed…

Ecommerce

Biggest PPC A/B testing mistakes

A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…

Content Marketing

Google Ads: Digital Sales Tax expands to four more countries

New fees for any advertisers targeting the UK, Austria or Turkey with their Google Ads.

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