Setting up Google Shopping Custom Labels using a supplemental feed
Custom labels are a fantastic way of squeezing the most profitability out of Google Shopping and a supplemental product feed…
Google Analytics: Desktop vs. Mobile vs. Tablet Metrics
In 2016, we saw an increasing number of people using tablets and mobile devices instead of desktop computers to browse…
Digital marketing for estate agents: a guide to local SEO
Marketing for estate agents has become increasingly competitive. Online visibility gives every business the opportunity to reach customers across the…
A quick guide to Google Search Console
Most marketers are familiar with Google Analytics, using it to monitor the performance of their websites in terms of traffic…
How to use Google Analytics: 10 top tips
It is very likely that you have Google Analytics installed on your website, but just as likely that you don’t…
Website legal requirements: laws and regulations in the UK (2018)
Your business website is required to comply with current legislation or pay the consequences. Here's a checklist of 7 legal…
Google Premier Partners Awards 2018
Team Hallam has been short-listed for two Google Premier Partners Awards, demonstrating excellence in Google Shopping and Display innovation.
How to find and steal Google featured snippets
According to a study carried out by SEMrush on 80 million keywords, 41% of keywords that include a question have…
What is a Google Business profile and how can it benefit your business?
Getting the basics right is essential when it comes to local SEO, and at the cornerstone of local SEO success…
How to submit a disavow file in Google Search Console
While a good amount of high-quality relevant links will positively affect your rankings, a large number of backlinks from low…
Using Google Merchant Center Primary Feeds and Supplemental Feeds
Google has refreshed the Merchant Center Feeds user interface and introduced two new feed types: Primary Feeds to submit core…
How to Create a PPC Analytics Dashboard Using Google Sheets
We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on…
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