Are you struggling to improve your restaurant's local rankings and increase the traffic to your website? Follow these 11 steps…
Google Site Kit Review: Google’s official WordPress plugin
Google's official WordPress plugin is now available. We give it a test drive, take a look at the features and…
How to get more Google reviews
86% of consumers read reviews for local businesses. Getting Google reviews is a simple, cost-efficient & effective method to build…
Image Search: optimising your images to rank well in the search engines
Google has announced big improvements related to Google Image Search. Learn how to get your images discovered when users are…
Setting up Google Shopping Custom Labels using a supplemental feed
Custom labels are a fantastic way of squeezing the most profitability out of Google Shopping and a supplemental product feed…
Google Analytics: Desktop vs. Mobile vs. Tablet Metrics
In 2016, we saw an increasing number of people using tablets and mobile devices instead of desktop computers to browse…
Digital marketing for estate agents: a guide to local SEO
Marketing for estate agents has become increasingly competitive. Online visibility gives every business the opportunity to reach customers across the…
A quick guide to Google Search Console
Most marketers are familiar with Google Analytics, using it to monitor the performance of their websites in terms of traffic…
How to use Google Analytics: 10 top tips
It is very likely that you have Google Analytics installed on your website, but just as likely that you don’t…
Website legal requirements: laws and regulations in the UK (2018)
Your business website is required to comply with current legislation or pay the consequences. Here's a checklist of 7 legal…
Google Premier Partners Awards 2018
Team Hallam has been short-listed for two Google Premier Partners Awards, demonstrating excellence in Google Shopping and Display innovation.
How to find and steal Google featured snippets
According to a study carried out by SEMrush on 80 million keywords, 41% of keywords that include a question have…
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