A guide to Ads keyword match types
Google keyword match types are designed to determine which searches cause your ads to appear in results. But why are…
Detox your Google Tag Manager account
Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…
UX and SEO: Experience as the Fourth Pillar of SEO
With Google officially set to incorporate UX metrics as ranking factors, it may be time to start thinking of experience…
What does Google know about you?
Google is collecting a surprising information about you, and is making some assumptions about you based on that data. Learn…
Google Analytics & CRM Data Integration for Closed Loop B2B Marketing
In order to achieve a Digital Marketing overview, businesses need to close the loop by merging real business data with…
The importance of a robots.txt file
Is a robots.txt file preventing your site from being crawled properly? Learn how they work and how to make one…
Google’s Algorithm Update: the May 2020 Core Update
Google has completed its latest algorithmic change, and now is a good time to see if it has impacted on…
What makes a “bad link” when link building for SEO?
Getting other websites to link to your website is one important factor in improving your rankings in the search engines.…
How to Target your PPC Ads for Locations
It's all too easy to fall into the trap of making your PPC Ads too broad. One way of streamlining…
Google Analytics: hour of day & day of week reports
Learn how to analyse your Google Analytics data on an hourly or daily basis. Be sure to download these 7…
Google Ads Call Tracking – What, How and Why?
All kinds of leads are valuable, but its important to track them. Phone calls can get easily lost but Google…
An Introduction to Google Discovery Ads
Google Discovery Ads are changing the way we advertise in the future. Teaming up with AI and staying one step…
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