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Digital Strategy

Google Analytics & CRM Data Integration for Closed Loop B2B Marketing

In order to achieve a Digital Marketing overview, businesses need to close the loop by merging real business data with…

SEO

The importance of a robots.txt file

Is a robots.txt file preventing your site from being crawled properly? Learn how they work and how to make one…

Google

Google’s Algorithm Update: the May 2020 Core Update

Google has completed its latest algorithmic change, and now is a good time to see if it has impacted on…

Google

What makes a “bad link” when link building for SEO?

Getting other websites to link to your website is one important factor in improving your rankings in the search engines.…

Google

How to Target your PPC Ads for Locations

It's all too easy to fall into the trap of making your PPC Ads too broad. One way of streamlining…

Google

Google Analytics: hour of day & day of week reports

Learn how to analyse your Google Analytics data on an hourly or daily basis. Be sure to download these 7…

Paid Search (PPC)

Google Ads Call Tracking – What, How and Why?

All kinds of leads are valuable, but its important to track them. Phone calls can get easily lost but Google…

Google

An Introduction to Google Discovery Ads

Google Discovery Ads are changing the way we advertise in the future. Teaming up with AI and staying one step…

SEO

Local SEO for Restaurants

Are you struggling to improve your restaurant's local rankings and increase the traffic to your website? Follow these 11 steps…

SEO

Google Site Kit Review: Google’s official WordPress plugin

Google's official WordPress plugin is now available. We give it a test drive, take a look at the features and…

SEO

How to get more Google reviews

86% of consumers read reviews for local businesses. Getting Google reviews is a simple, cost-efficient & effective method to build…

SEO

Image Search: optimising your images to rank well in the search engines

Google has announced big improvements related to Google Image Search. Learn how to get your images discovered when users are…

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