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Paid Search (PPC)

Using Google Merchant Center Primary Feeds and Supplemental Feeds

Google has refreshed the Merchant Center Feeds user interface and introduced two new feed types: Primary Feeds to submit core…

Paid Search (PPC)

How to Create a PPC Analytics Dashboard Using Google Sheets

We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on…

SEO

Landing pages – see where visitors enter your website & how they interact

The first web page people see when they arrive on a website is known as the "landing page". Understanding how…

SEO

Google Search Instead For and Other Search Functions

Google is packed with functions to make your search life easier every day. Here we explore search instead for and…

SEO

A Guide to Negative SEO

What is negative SEO? How do you spot it and protect your website from it? These questions and more are…

Google

How to track multi-regional sites in Google Analytics

This post will explain a simple way to track multi-regional or multi-lingual sites in Google Analytics. It will show how you…

Ecommerce

How to divide a Google Shopping campaign

Google Shopping allows you to place product listing ads within Google’s search results. In order to be truly effective, it…

SEO

How to Setup a Non Branded Traffic Report in Google Analytics

People still need to be able to find your website without necessarily knowing your brand name in order to discover…

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