Data + Privacy
Beware of recruitment scammers impersonating Hallam
Earlier this year we published a blog about how we combated scammers and safeguarded our customers. This was a direct…
Extracting brand awareness data from LLMs
Did you know you can extract brand awareness data from large-language models (LLMs)? Since LLMs contain vast amounts of information…
How to remove (not set) from GA4
There is no sight more frustrating in GA4 than to look at a report and see half of your sessions…
Bypassing ad blockers with server-side custom GTM loaders
The ad-blockolypse hit hard around ten years ago online, and there’s still an ongoing war between ad platforms and the…
Google hits pause on the deprecation of third-party cookies (again)
It’s happening: Google is officially ditching its plans to phase out third-party cookies in Chrome. The topic has been subject…
Protecting our brand: how we combated scammers and safeguarded our customers
In today's digital landscape, protecting your brand from scammers is more crucial than ever. At Hallam, we began receiving an…
Future-proofing your first-party data brand strategy
The results are in. Online brands utilising their first-party (owned) data are already leaps ahead of the competition regarding customer…
Media Mix Modelling for digital marketing: the basics
To gain more clarity on marketing performance, many brands are increasingly investing in first-party data and exploring alternative measurement frameworks.…
Eyes on the prize: effective measurement frameworks for 2024
Attribution in 2010 was simple, a user clicked on an ad and that ad was attributed to the sale. To…
How conversion modelling helps recover lost data
Let’s face the facts: you can no longer track 100% of users 100% of the time. There’s an ever-growing list…
From attribution to experimentation: PPC measurement in 2024 and beyond
As a result of the macroeconomic headwinds facing many businesses and general economic uncertainty in most markets, marketers have experienced…
Ask the experts: 24 words for 2024 trends
We know, we get it; these days, you can’t step foot into a new year without a million ‘new year,…
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