Data + Privacy
Introducing Rocky, our AI audit tool that ensures sound technical setup
Discover Rocky, an AI-powered technical audit tool designed to flag tracking errors, evaluate your digital stack and build trust in…
First-party data strategy for B2B marketers: A practical guide
Everyone uses the same public data and ad tools. Discover how to leverage your unique first-party data, from CRMs to…
Hallam’s B2B Marketing Benchmark Report 2026
Is your B2B strategy keeping up with 2026? Explore the Hallam B2B Marketing Benchmark Report to discover why 44% of…
Automated 404 Checking via Google App Scripts
The missing page dilemma When a page disappears on a website, the resulting 404 error can throw a few spanners…
Understanding the cross-network channel in GA4
Google introduced several new Default Channel Groupings designed to better reflect the increasingly complex digital marketing landscape. Among these additions…
Overcoming data hurdles with server-side tracking
As traditional tracking methods face growing challenges from privacy tools and browser restrictions, server-side tracking offers a stealthier, faster and…
Beware of recruitment scammers impersonating Hallam
Earlier this year we published a blog about how we combated scammers and safeguarded our customers. This was a direct…
Extracting brand awareness data from LLMs
Did you know you can extract brand awareness data from large-language models (LLMs)? Since LLMs contain vast amounts of information…
How to remove (not set) from GA4
There is no sight more frustrating in GA4 than to look at a report and see half of your sessions…
Bypassing ad blockers with server-side custom GTM loaders
The ad-blockolypse hit hard around ten years ago online, and there’s still an ongoing war between ad platforms and the…
Google hits pause on the deprecation of third-party cookies (again)
It’s happening: Google is officially ditching its plans to phase out third-party cookies in Chrome. The topic has been subject…
Protecting our brand: how we combated scammers and safeguarded our customers
In today's digital landscape, protecting your brand from scammers is more crucial than ever. At Hallam, we began receiving an…
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