Data + Privacy Archives — Page 2 of 3

The results are in. Online brands utilising their first-party (owned) data are already leaps ahead of the competition regarding customer…

Media Mix Modeling (MMM), sometimes spelled media mix modelling, is a top-down statistical analysis method that helps marketers measure how…

Attribution in 2010 was simple, a user clicked on an ad and that ad was attributed to the sale. To…

Let’s face the facts: you can no longer track 100% of users 100% of the time. There’s an ever-growing list…

As a result of the macroeconomic headwinds facing many businesses and general economic uncertainty in most markets, marketers have experienced…

We know, we get it; these days, you can’t step foot into a new year without a million ‘new year,…

After being innocently invented in 1994, the simple web cookie has gone from an invaluable web technology to one of…

In today's complex digital ecosystem, no single measurement tool can capture every user interaction with your brand online - from…

Looking out the window, it’s clear that summer is coming to an end, and with so much change coming our…

Google Analytics 4 event tracking is an invaluable feature that allows you to record interactions with elements of your website…

As we move into July and summertime is well underway, it’s not just the Wimbledon players who need to be…

We had the best time at this year’s Nottingham Digital Summit. It was great to see so many digital marketers…

Data + Privacy