Paid Search (PPC)
A Google Premier Partner, we’re a leading European PPC agency and winner of a 2023 Global Search Award. We’ve created successful paid search campaigns for pretty much every kind of business.
In these blogs you’ll find valuable insights from there are shared insights from PPC experts who regularly contribute to the most important conversations, speaking at conferences and events such as Google Live, SMX and SEO Brighton.
February 2024: digital trends report
2024 is already predicted to be a year with so many changes and challenges for marketers to navigate - and…
Advertising in the charity sector
A robust advertising strategy is essential for any company looking to increase demand and grow their business. However, budgets can…
The future of search and the impact on ads
The future of search today is typically split into two parts. Typical search - or search as we know it…
From attribution to experimentation: PPC measurement in 2024 and beyond
As a result of the macroeconomic headwinds facing many businesses and general economic uncertainty in most markets, marketers have experienced…
Account-based marketing (ABM) for SaaS
In the rapidly evolving landscape of the Software as a Service (SaaS) sector, marketers are constantly seeking innovative strategies to…
Ask the experts: 24 words for 2024 trends
We know, we get it; these days, you can’t step foot into a new year without a million ‘new year,…
An idiot’s guide to testing in paid advertising
In the fast-paced world of paid advertising, success stories are often born out of meticulous testing and optimisation. In this…
10 tips for maximising the outcome of your Performance Max campaign
When Google first launched Performance Max campaigns in 2021, “PMax” was the big buzzword among paid media experts. Initially, what…
Revisiting segmentation and targeting
Marketing leaders today are being asked to deliver ambitious outcomes for their companies in complex and volatile business environments. The…
What a year it’s been for our Paid Media team
After an award-winning year, we’re excited to announce the expansion of our Paid Media team. The expansion sees the promotion…
What is Quality Score and how does it impact my advertising?
In the competitive world of digital advertising, success often hinges on your ability to not just reach your target audience,…
We’re European Paid Media Award winners 🏆
Last week, we secured our latest award win at the European Paid Media Awards, having been crowned number one in…
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