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Insights

The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.

Ecommerce

How to add canonical tags in Magento

It is very common for duplicate pages to be inadvertently created on websites, especially on ecommerce sites, but this could…

Blogging

The ultimate guide to proofreading

In digital marketing, we need to make sure that any activity we deliver for clients is faultless. Whether it’s a…

Ecommerce

Link Building for Ecommerce

Link building for ecommerce is typically seen as one of the biggest SEO challenges facing businesses who transact online. You…

SEO

5 Reasons why you should submit your website to Bing Webmaster Tools

Bing Webmaster Tools is often overlooked by website owners but it’s probably one of the most valuable free SEO tools…

Analytics

How to track multi-regional sites in Google Analytics

This post will explain a simple way to track multi-regional or multi-lingual sites in Google Analytics. It will show how you…

News

Ben Wood Celebrates Four Years at Hallam

Head of Digital Services, Ben Wood celebrates four years of working at Hallam this week.

Paid Search (PPC)

All you need to know about submitting a Google Shopping data feed

There are various upload methods for submitting your data feed to Merchant Center, and the one you use comes down…

SEO

5 SEO Benefits of Listing Your Business on Companies House

If you want to rank well on the search engines, it's a great idea to list your business on Companies…

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