Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Gender neutral advertising: marketing for Generation Z
Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how…
How Good Content Mastering Can Improve User Experience
Good web user experience is not all about visual design. One of the simplest ways to keep users engaged, is…
How to Prepare Your Text Ads for Black FiveDay
It’s time to get ready for the madness that’s known as Black FiveDay. Now's the time to start preparing your…
Using Google Merchant Center Primary Feeds and Supplemental Feeds
Google has refreshed the Merchant Center Feeds user interface and introduced two new feed types: Primary Feeds to submit core…
How to Create a PPC Analytics Dashboard Using Google Sheets
We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on…
Accessibility and Colour: Designing for Colour Blind Users
The choices you make with colour in your designs could be confusing, or losing you visitors. However, there are ways…
8 practical local link building tips
Local SEO is constantly evolving and local links are becoming more valuable to those looking to establish strong local organic…
The Perfect Inbound Link: 21 signs a link is great
A high ranking website will have lots of other high quality websites linking to it. But not all links are…
Creating high quality content is the cornerstone of your digital success. We're sharing our free Content Grid for you to…
Ben Wood & Jake Elliott appointed Hallam directors
We're building on the strength of our board of directors with the addition of Ben and Jake's skills and expertise.
Digital Marketing in the Automotive Industry
Digital marketing in the automotive industry has progressed over the last few years but it's still behind other large sectors.…
Landing pages – see where visitors enter your website & how they interact
The first web page people see when they arrive on a website is known as the "landing page". Understanding how…
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