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The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Scaling design for brands with design systems
As brands evolve and scale how they interact with consumers online, it can lead to inconsistencies and challenges in design…
LinkedIn lead generation ads: case study
LinkedIn lead generation ads are the perfect way to acquire B2B leads via social media. Leveraging the world's largest professional…
Search Campaign Keywords – Quality or Quantity?
Is it worth having a keyword cull so you can start spending more on your search campaign keywords? Let's take a…
How to improve your Facebook relevance score for cheaper Facebook ads
When advertising on Facebook, there are a number of statistics that can be used to gather insight into the performance…
The hooks system can seem daunting to the uninitiated, but they're one of the best things about WordPress. This guide…
How to submit a disavow file in Google Search Console
While a good amount of high-quality relevant links will positively affect your rankings, a large number of backlinks from low…
Gender neutral advertising: marketing for Generation Z
Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how…
How Good Content Mastering Can Improve User Experience
Good web user experience is not all about visual design. One of the simplest ways to keep users engaged, is…
How to Prepare Your Text Ads for Black FiveDay
It’s time to get ready for the madness that’s known as Black FiveDay. Now's the time to start preparing your…
Using Google Merchant Center Primary Feeds and Supplemental Feeds
Google has refreshed the Merchant Center Feeds user interface and introduced two new feed types: Primary Feeds to submit core…
How to Create a PPC Analytics Dashboard Using Google Sheets
We use Google sheets to create highly customisable charts, graphs, and projections using Google Analytics data for our clients on…
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