Insights

Paid Search (PPC)

All you need to know about submitting a Google Shopping data feed

There are various upload methods for submitting your data feed to Merchant Center, and the one you use comes down…

SEO

5 SEO Benefits of Listing Your Business on Companies House

If you want to rank well on the search engines, it's a great idea to list your business on Companies…

Paid Search (PPC)

International PPC Campaigns: Considerations, Tips & What to Avoid

SEO

How to find content opportunities using Google Search Console

SEO

Which File Format Should You Use For Your Google Shopping Data Feed?

SEO

Effective Content Marketing for STEM Clients

News

Westermans International Hires Hallam as Retained Digital Marketing and PR Agency

Social Media

What Is YouTube Paid Advertising?

Social Media

Social Media in the Financial Industry

Content Marketing

Creative Commons: Understanding Free Content

Ecommerce

How to divide a Google Shopping campaign

Google Shopping allows you to place product listing ads within Google’s search results. In order to be truly effective, it…

Email Marketing

Using Schema.org Markup for Email