Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
A quick guide to Google Search Console
Most marketers are familiar with Google Analytics, using it to monitor the performance of their websites in terms of traffic…
Why content marketing is crucial to your digital strategy
Content marketing is crucial for any business, regardless of the industry you operate in. However, marketers can often fail to…
Using schema markup for local businesses
Find out how important schema markup can be for local businesses and discover different examples of various types of local…
Facebook business page checklist
Want to create an amazing Facebook Business Page but no idea where to start? Here are our top tips -…
How to monitor your digital footprint and stay ahead online
This post looks at what a digital footprint is and why it is important to ensure it stays healthy.
How to use Google Analytics: 10 top tips
It is very likely that you have Google Analytics installed on your website, but just as likely that you don’t…
Move over millennials, you’re no longer “the next big thing”. Now that we all know how to market to millennials, the…
A guide to multi-channel attribution modelling
Multi-channel attribution modelling is a method of analysing the influence different marketing channels played in a sale or conversion and…
The evolution of marketing – these 8 images show how brands have changed over time
The way that we dress, socialise and listen to music has changed over time, and brands and marketing efforts have…
Accessibility and headings: designing for visually impaired users
A small detail such as how you use headings on your website or app could cost you prospects or sales.…
How to think creatively using the double diamond framework
We deal with new problems on a daily basis. It might be coming up with a great new design for…
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