Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Are you struggling to improve your restaurant's local rankings and increase the traffic to your website? Follow these 11 steps…
7 Digital Marketing Trends for 2020
From SEO to PPC, UX to Analytics, Ben Wood predicts the top 7 trends that will have an impact on…
A content marketing template for 2020
Our "Content Cascade" methodology is a simple but powerful content marketing framework. Use this mental model to shape your thinking…
Team Hallam does it again! Grand Prix Winner of The Drum Recommends Digital Awards 2019
We are delighted to announce that, for the second year running, The Drum Recommends has awarded Team Hallam the Grand…
How to Apply the AIDA Model to Digital Marketing
Learn what goes through the mind of a potential customer during the buyer's journey by applying the AIDA model to…
3 Ways to Boost PPC Performance Using First Party Data
Learn how to improve PPC performance by incorporating first party data to influence bids, audience targeting and more. Here we…
Google Site Kit Review: Google’s official WordPress plugin
Google's official WordPress plugin is now available. We give it a test drive, take a look at the features and…
How to get more Google reviews
86% of consumers read reviews for local businesses. Getting Google reviews is a simple, cost-efficient & effective method to build…
A beginner’s guide to Google Ads display advertising
The Google Display Network is the largest contextual advertising network available on the Internet today. Learn how you can place…
How to use LinkedIn for B2B sales
Selling is a social process. Of course people do business with other people. And LinkedIn is one of the most…
How to write a creative brief that people will actually read
Most creative projects go wrong because they designed the wrong thing. Learn how to use the powerful Magic Brief to…
What is the difference between connecting and following on LinkedIn?
LinkedIn gives you two ways to keep in touch with your contacts: connecting or following. Learn the differences, and which…
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