Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
What is a Local Citation? Local SEO
Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in…
How the way we consume content has changed the fashion industry
A lot has changed in the last decade, particularly the way we consume content. This has affected our day to…
How to Block Website Referral Spam
Website referral spam can alter your Google Analytics data and slow your website down. Learn how to block website referral…
Hallam’s Charity of the Year 2020: Nottingham & Notts Refugee Forum
We are delighted to announce we will be supporting Nottingham and Notts Refuge Forum as our 2020 Charity of the…
Are you struggling to improve your restaurant's local rankings and increase the traffic to your website? Follow these 11 steps…
7 Digital Marketing Trends for 2020
From SEO to PPC, UX to Analytics, Ben Wood predicts the top 7 trends that will have an impact on…
A content marketing template for 2020
Our "Content Cascade" methodology is a simple but powerful content marketing framework. Use this mental model to shape your thinking…
Team Hallam does it again! Grand Prix Winner of The Drum Recommends Digital Awards 2019
We are delighted to announce that, for the second year running, The Drum Recommends has awarded Team Hallam the Grand…
How to Apply the AIDA Model to Digital Marketing
Learn what goes through the mind of a potential customer during the buyer's journey by applying the AIDA model to…
3 Ways to Boost PPC Performance Using First Party Data
Learn how to improve PPC performance by incorporating first party data to influence bids, audience targeting and more. Here we…
Google Site Kit Review: Google’s official WordPress plugin
Google's official WordPress plugin is now available. We give it a test drive, take a look at the features and…
How to get more Google reviews
86% of consumers read reviews for local businesses. Getting Google reviews is a simple, cost-efficient & effective method to build…
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