Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
4 tools you can use to keep an eye on your competitors
I'm sure you often ask yourself "What are our competitors doing?” and “How can we get the upper hand?” Here…
How to set up Bing Shopping Ads using Google Shopping Campaigns
Adding Bing Shopping to your ecommerce paid strategy will help you reach up to 10% more online user as compared…
Now is the time become an agile marketer: 4 agile marketing tactics
Uncertainty and rapidly changing conditions means you may have to throw your old marketing plan out the window. Here are…
How to Target your PPC Ads for Locations
It's all too easy to fall into the trap of making your PPC Ads too broad. One way of streamlining…
How Hallam is helping clients to navigate the COVID-19 pandemic
Hallam is busy working alongside our clients, advising them as they make fundamental business and marketing strategy decisions as a…
Managing Your Digital Strategy During COVID-19
What are your new priorities in marketing under these exceptional circumstances? Our leading experts share their views on how to…
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What Are ‘Soft’ 404 Errors and Will They Affect My Rankings?
Soft 404 errors are different from the usual 404 errors and can be harmful to your site. It is important…
How to create great Hero Content for your brand
Want to push your brand out to a wider audience? Hero Content is designed to do that and combined with…
Google Analytics: hour of day & day of week reports
Learn how to analyse your Google Analytics data on an hourly or daily basis. Be sure to download these 7…
Log File Analysis: 9 Actionable Ways It Can Be Used for SEO
In this piece, we’ll cover what log files are, why they are significant, what to look out for and which…
What does Keyword (not provided) mean in Google Analytics?
What keywords do users search for to discover your website? Your Google Analytics may not show the keywords, with the…
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