Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Business to business (B2B) live streaming on social media, Zoom, and other platforms
Just like "to Google something" means to "search online," Zoom is now the all purpose verb for videoconferencing and live…
Google’s Algorithm Update: the May 2020 Core Update
Google has completed its latest algorithmic change, and now is a good time to see if it has impacted on…
Amazon’s Business Strategy: 5 examples of latest trends in ecommerce
Amazon leads the pack with its innovative approach to online retailing. Not only is it tightening its grip on the…
What makes a “bad link” when link building for SEO?
Getting other websites to link to your website is one important factor in improving your rankings in the search engines.…
How to write a case study for your website
Now is a great time to be updating your case studies. Here are the tried and tested techniques for writing…
Hallam appoints new CEO and MD
Our founder and CEO Susan Hallam steps down and hands over to Julio Taylor as the new CEO and Jake…
Why the right tone of voice is crucial during COVID-19
It's clear that this crisis isn’t going to blow over any time soon, so brands need to rapidly realign the…
4 tools you can use to keep an eye on your competitors
I'm sure you often ask yourself "What are our competitors doing?” and “How can we get the upper hand?” Here…
How to set up Bing Shopping Ads using Google Shopping Campaigns
Adding Bing Shopping to your ecommerce paid strategy will help you reach up to 10% more online user as compared…
Now is the time become an agile marketer: 4 agile marketing tactics
Uncertainty and rapidly changing conditions means you may have to throw your old marketing plan out the window. Here are…
How to Target your PPC Ads for Locations
It's all too easy to fall into the trap of making your PPC Ads too broad. One way of streamlining…
How Hallam is helping clients to navigate the COVID-19 pandemic
Hallam is busy working alongside our clients, advising them as they make fundamental business and marketing strategy decisions as a…
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