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The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Reputation Management: Three techniques to adopt to protect your brand’s reputation during a crisis
Managing your reputation in a crisis is made easier when you follow these 3 guiding principles.
UX and SEO: Experience as the Fourth Pillar of SEO
With Google officially set to incorporate UX metrics as ranking factors, it may be time to start thinking of experience…
What does Google know about you?
Google is collecting a surprising information about you, and is making some assumptions about you based on that data. Learn…
Google Analytics & CRM Data Integration for Closed Loop B2B Marketing
In order to achieve a Digital Marketing overview, businesses need to close the loop by merging real business data with…
Is Spotify the next major ad network?
There's no question that podcasts have made a major leap in recent years, from a niche format that evolved from…
How to develop a successful SaaS SEO strategy
As an industry, SaaS has several unique features that make it particularly challenging to achieve SEO success. We’re going to…
The importance of a robots.txt file
Is a robots.txt file preventing your site from being crawled properly? Learn how they work and how to make one…
Avoiding the SEO pitfalls of URL parameters
URL parameters are the parts of the address of a web page often visible after a question mark (?), ampersand (&), equals (=) or…
Reputation management: the three degrees of preparation
In part two of our reputation management during COVID-19 series, we take a look at the next steps businesses need…
Malware Reported in Google Search Console? Here’s What To Do
Google is monitoring the web for websites that are not safe for Google users. What happens when your website has…
What is AMP and who actually needs It?
Accelerated Mobile Pages (AMP) are light weight pages designed to give mobile users a lightening fast experience that is easier…
How to create great brand messaging
A successful brand is made up of more than just a memorable name and a nice logo. You could have…
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