Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Google Ads: Digital Sales Tax expands to four more countries
New fees for any advertisers targeting the UK, Austria or Turkey with their Google Ads.
Creating your own personal brand plays an important part in your professional life, from finding a new job to seeking…
A guide to Ads keyword match types
Google keyword match types are designed to determine which searches cause your ads to appear in results. But why are…
How to avoid a social media disaster
Whether you’re a business or an individual, a social media disaster is never a good thing, and can harm your…
Detox your Google Tag Manager account
Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…
The ultimate guide to LinkedIn conversion tracking
It’s been a while since LinkedIn has introduced native conversion tracking for ads and sponsored content. But what does it…
How TikTok is Changing Content Consumption
If you’ve never heard of TikTok before, it’s time to come out from under your rock and take a look…
How to measure performance across multiple accounts in Google Analytics
Learn how we analysed our client performance across multiple Google Analytics accounts, and get some tips for analysing you own…
Reputation Management: Three techniques to adopt to protect your brand’s reputation during a crisis
Managing your reputation in a crisis is made easier when you follow these 3 guiding principles.
UX and SEO: Experience as the Fourth Pillar of SEO
With Google officially set to incorporate UX metrics as ranking factors, it may be time to start thinking of experience…
What does Google know about you?
Google is collecting a surprising information about you, and is making some assumptions about you based on that data. Learn…
Google Analytics & CRM Data Integration for Closed Loop B2B Marketing
In order to achieve a Digital Marketing overview, businesses need to close the loop by merging real business data with…
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