Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Personal branding in a B2B world
Why it's important and how to get it right, according to the professionals...
The Evolution of PR in the Digital Age
PR has changed a lot since the turn of the century, but the use of new digital techniques has really…
Biggest PPC A/B testing mistakes
A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…
Hallam wins Best Large Integrated Agency at European Search Awards
Team Hallam has taken the top award and been crowned the Best Large Integrated Agency at the European Search Awards…
Google Ads: Digital Sales Tax expands to four more countries
New fees for any advertisers targeting the UK, Austria or Turkey with their Google Ads.
Creating your own personal brand plays an important part in your professional life, from finding a new job to seeking…
A guide to Ads keyword match types
Google keyword match types are designed to determine which searches cause your ads to appear in results. But why are…
How to avoid a social media disaster
Whether you’re a business or an individual, a social media disaster is never a good thing, and can harm your…
Detox your Google Tag Manager account
Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…
The ultimate guide to LinkedIn conversion tracking
It’s been a while since LinkedIn has introduced native conversion tracking for ads and sponsored content. But what does it…
How TikTok is Changing Content Consumption
If you’ve never heard of TikTok before, it’s time to come out from under your rock and take a look…
How to measure performance across multiple accounts in Google Analytics
Learn how we analysed our client performance across multiple Google Analytics accounts, and get some tips for analysing you own…
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