Insights

News

Hallam ‘Drums’ up 14 award nominations

Team Hallam has been shortlisted for 14 awards in this years The Drum Recommends Digital Awards.

Branding

Personal branding in a B2B world

Why it's important and how to get it right, according to the professionals...

Content Marketing

The Evolution of PR in the Digital Age

PR has changed a lot since the turn of the century, but the use of new digital techniques has really…

Paid Search (PPC)

Biggest PPC A/B testing mistakes

A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…

News

Hallam wins Best Large Integrated Agency at European Search Awards

Team Hallam has taken the top award and been crowned the Best Large Integrated Agency at the European Search Awards…

Content Marketing

Google Ads: Digital Sales Tax expands to four more countries

New fees for any advertisers targeting the UK, Austria or Turkey with their Google Ads.

Content Marketing

Managing your personal brand

Creating your own personal brand plays an important part in your professional life, from finding a new job to seeking…

Paid Search (PPC)

A guide to Ads keyword match types

Google keyword match types are designed to determine which searches cause your ads to appear in results. But why are…

Social Media

How to avoid a social media disaster

Whether you’re a business or an individual, a social media disaster is never a good thing, and can harm your…

Paid Search (PPC)

Detox your Google Tag Manager account

Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…

Paid Search (PPC)

The ultimate guide to LinkedIn conversion tracking

It’s been a while since LinkedIn has introduced native conversion tracking for ads and sponsored content. But what does it…

Social Media

How TikTok is Changing Content Consumption

If you’ve never heard of TikTok before, it’s time to come out from under your rock and take a look…