Insights

SEO

The Digital-Ready Culture Guide

This guide identifies 5 of the biggest problems being faced by marketing teams in the UK today. Our experts navigate…

Paid Search (PPC)

Time to reshuffle – Google Ads have changed again

Google is always changing and we need to be able to adapt and respond to these changes to stay on…

Digital Strategy

The Good, The Bad & The Ugly of Competitor Brand Bidding

It's a bit of a game - competing against other brands for the customers after similar products can feel a…

SEO

Pros and Cons of Live Chat For Your Business

There are plenty of benefits that live chat can give to your business, but it’s worth evaluating the negative impact…

Analytics

Core Web Vitals: 7 tools & techniques to identify performance bottlenecks

Core Web Vitals (CWV) are a hot topic at the moment. Here, we'll look at some of the tools we…

SEO

Shopify SEO: Issues & Tips

Shopify has reached new heights of popularity, but the platform isn’t without it’s SEO issues...

News

Our new partnership: Ad Net Zero 🌍

We're proud to partner with Ad Net Zero to push the creative and advertising industry to achieve net zero carbon…

News

Heard the news? We’re working with Boots Hearingcare

It was an exciting end to 2020 for the team here at Hallam! We have 3 new clients we will…

Digital Strategy

Marketing to Gen Z

It's hard to imagine functioning day to day life without the internet. Something that Generation Z, or Gen Z, have…

Analytics

Google Analytics 4: what to expect

Google Analytics 4 (GA4) represents the largest shift in Google Analytics of all time.

SEO

How to use Google Trends to gain a competitive edge

From finding new products to sell on your ecommerce website to searching for content ideas, the list of potential uses…

Paid Search (PPC)

7 common Google Ads mistakes to avoid

Google Ads is a powerful platform for advertising your business on Google's search results pages, Google Display Network & YouTube.…