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Insights

The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.

CSR

Parental leave policy: a personal insight into the benefits

Do you get one week or two? That’s the common question when discussing paternity leave. Often the answer is in…

SEO

How to switch domains without losing rankings and traffic

Changing domain names can be the stuff of SEO nightmares.

News

Hallam hits four at The Drum Recommends for Digital Awards 2021

Last year, we all sat in our own homes to tune in as the The Drum Recommends for Digital Awards…

Paid Search (PPC)

Tips on how to create excellent responsive search ads

Google has announced that expanded text ads will be phased out next year. You will no longer be able to…

CSR

Why we’ve signed the Pregnancy Loss Pledge

Trigger warning: this article discusses miscarriage and pregnancy loss

Analytics

Competitive analysis: how do you stack up?

It’s important to continually try to improve your products and services because nothing is ever perfect and there is always…

News

What are we doing to improve Diversity and Inclusion?

Over the past few months, we’ve committed to making Hallam a more diverse place to work and creating a gold…

Content Marketing

How deep-dive interviews better educate content marketing strategies

Before we get into how, it’s worthwhile explaining the why.

SEO

Our 10 top takeaways from Brighton SEO

When we talk about search marketing industry events, very few can rival Brighton SEO...

Data + Privacy

Digital Transformation for a Privacy-First Future

In order to meet heightened consumer privacy concerns and adapt to the many technological challenges caused by more stringent data…

Paid Search (PPC)

8 tips to create a great audio ad

With life back on the go again, audio ads are becoming one of the more popular forms of ads, but…

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