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Insights

The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.

Content Marketing

How deep-dive interviews better educate content marketing strategies

Before we get into how, it’s worthwhile explaining the why.

SEO

Our 10 top takeaways from Brighton SEO

When we talk about search marketing industry events, very few can rival Brighton SEO...

Data + Privacy

Digital Transformation for a Privacy-First Future

In order to meet heightened consumer privacy concerns and adapt to the many technological challenges caused by more stringent data…

Paid Search (PPC)

8 tips to create a great audio ad

With life back on the go again, audio ads are becoming one of the more popular forms of ads, but…

CSR

Going International: Hallam opens first EU Office

We're committed to becoming a leading International agency and we've taken a significant step across the border...

Data + Privacy

Don’t panic: Embracing the privacy-first internet

Marketers - don’t panic! Embrace the privacy-first internet as an opportunity to evolve your marketing approach

SEO

Multilingual Image SEO: Reflecting your audience for maximum success

We all know SEO is important, but have you considered if your SEO is fully representative of your audience?

Paid Search (PPC)

Affiliate marketing for lead gen

Affiliate Marketing can be used for lead generation as part of your wider Paid Media Strategy and it's a great…

Paid Search (PPC)

Maximise your Google Shopping performance by using Retargeting

Google Shopping is already a high performing and effective part of any ad mix. Make it even better by layering…

Analytics

4 Most Seen Analytics Errors

Google Analytics is often the beating heartbeat of many a marketing team. However, it’s so easy for the heartbeat to…

Social Media

The advances in social media in 2021

There have been plenty of advances in social media over the past 18 months, during the pandemic.

Paid Search (PPC)

It’s not all about Google Ads – new network spotlight: Spotify Ads

Google, Bing, Facebook & LinkedIn - how many networks are you actively trialling or utilising outside of the above four?

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