Insights
Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.
Designing for impact: unique features of non-profit websites
Non-profit organisations are just like any other business; they need a solid online presence just to exist in the digital-first…
Extracting brand awareness data from LLMs
Did you know you can extract brand awareness data from large-language models (LLMs)? Since LLMs contain vast amounts of information…
No photography? No problem. Turning an issue into an opportunity
One aspect of visual identity design (a part of—but not the same as—the broader discipline of brand identity design) I…
How to remove (not set) from GA4
There is no sight more frustrating in GA4 than to look at a report and see half of your sessions…
Bypassing ad blockers with server-side custom GTM loaders
The ad-blockolypse hit hard around ten years ago online, and there’s still an ongoing war between ad platforms and the…
Coming up with creative ideas and how to plan for your next ideation session
Coming up with the ’big idea’ is often the hardest part of any creative process. It always seems like some…
Navigating AI Overviews, SearchGPT and the era of AI-powered search
The world of search is undergoing huge change. For decades, Google has been the dominant force, shaping how we access…
Meta Agency Summit, September 2024
I joined Hallam in 2021 as the Paid Social Lead, and was tasked with developing and expanding the agency’s offering…
Ensuring the creative effectiveness of your brand
In today’s crowded and competitive marketplace, it’s hard for a company’s marketing and advertising activity to stand out and capture…
Digital marketing trends: what happened in August?
September always brings with it that ‘new school year’ feeling. So, if you’ve been sunnin’ it up all summer, we’ve…
How to make it easy for customers to buy
In today's fast-paced world, convenience is everything. When purchasing is straightforward and enjoyable, customers are more likely to complete their…
Meet this year’s Nottingham Digital Summit sponsors 🎉
Every year, the Nottingham Digital Summit brings together hundreds of marketing professionals to network, learn and hear from industry experts…
Let’s thrive together.
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