Insights

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

We continue to adapt our measurement techniques to keep pace with technological advancements. From metrics such as share of voice…

The SEO community has been digesting the recent leak of thousands of Google API documents, offering unprecedented insights into the…

So you think you know your customers inside out? Think again. From misunderstanding their wants and needs to misinterpreting their…

In 2024, you’d be forgiven for thinking that getting great creative work is a doddle. After all, you can even…

June was yet another busy month in the land of digital marketing. Our expert strategists take a look at key…

Following an award-winning May, we're thrilled to announce that we've been shortlisted for five more awards this week! Firstly, the…

When users’ search behaviour is constantly changing, staying up to date with search technology is crucial. In recent years, the…

In the ever-evolving landscape of digital marketing, search advertising remains integral to every paid media strategy, with Google remaining a…

Every year that we run the Nottingham Digital Summit, we think that we've outdone ourselves with our speaker line-up. But now…

When we speak with clients about their brand - whether it’s reviewing the overarching strategy, ensuring the positioning is still…

In today's digital landscape, protecting your brand from scammers is more crucial than ever. At Hallam, we began receiving an…

Once known as 'the front page of the internet' to now being favoured by Google’s ranking systems and dominating the…

Let’s thrive together.