We are thrilled to announce a series of significant new partnerships that reinforce our growing authority in the B2B sector. Our recent wins span the full spectrum of B2B expertise, from high-growth SaaS and telecommunications to specialist veterinary supplies and sustainable finance.

Here is a look at a few of the innovative brands we are now partnering with to drive digital growth.

Millpledge: Crafting a seamless digital experience

Millpledge has been a trusted name in the veterinary profession for over 50 years, supplying high-quality consumables, disposables, pharmaceuticals and nutraceuticals worldwide.

In B2B, 88% of users won’t return to a site after a poor experience. Millpledge recognised that to maintain their industry-leading status, their digital presence needed to match the quality of their physical products. After previously completing a Brand project for Millpledge, we are currently developing a new website for them, focusing on B2B UX best practices that prioritise assurance and ease. Our goal is to remove friction and ensure that busy veterinary professionals can find the specific supplies they need within seconds.

Ecology Group: A brand evolution

Ecology Group is a growing market-leader in ecological and environmental consultancy. Far from being a generalist consultancy that does a bit of everything, the business is a group of specialist teams that work in tandem with each other. 

Founded in 2025, the business is growing rapidly which is why a brand identity that works as it evolves is critical for their team, and this is why Ecology Group has partnered with us for a comprehensive brand project for the Group brand and its businesses. Our project together will deliver a new brand architecture, positioning and strategy, backed up by rigorous research. We’ll feed this into a new name, brand guidelines, messaging and visual identity. The result will be a flexible, future-proof brand platform that seamlessly integrates new acquisitions, fuels growth and establishes Ecology Group as a clear category leader in a crowded space

DataIQ: Elevating authority through strategic PR

DataIQ is the first membership platform for data professionals, helping organisations like Barclays, Boots and Sainsbury’s harness the power of their data.

In 2026, Digital PR is no longer an optional extra; it is an essential pillar for building the Expertise, Experience, Authority, and Trust (E-E-A-T) that search engines and AI models demand. We are working with DataIQ on a specialist PR project designed to boost their online reputation and authority. By focusing on high-quality brand mentions and expert commentary, we are helping DataIQ secure its Share of LLM (SoLLM), ensuring they are cited as a primary source when AI tools generate responses for data leadership queries.

Why this matters for the B2B landscape

These wins highlight a fundamental shift in how B2B brands must operate in the new search landscape of predictive algorithms and chat-style answers.

  • Trust is the new currency: In B2B, trust is built in tiny moments, whether that’s a pricing page that offers transparency or a form that respects a user’s time.
  • Content must deliver value fast: With the rise of zero-click searches, your content needs to provide immediate insights directly in the search results or social feed, rather than necessarily forcing a click-through.
  • Defining your brand: Brands are more likely to succeed if their brand is nailed down and consistent across all internal and external touch points. We help brands stand out in their sector.

We are incredibly proud to welcome these three brands into Hallam’s portfolio. Each project represents a unique opportunity to push the boundaries of what B2B digital marketing can achieve. Are you looking to grow your B2B brand? Get in touch today.