Latest posts by Molly
We’re European Search Award winners 2026
We have taken home the title for Best Use of LLM Adoption and Integration at the European Search Awards 2026.…
Winning in the B2B Space: Welcoming Millpledge, Ecology Group and DataIQ
Meet the latest additions to our B2B portfolio. Explore the unique value propositions of Millpledge, Ecology and DataIQ as Hallam…
Hallam’s B2B Marketing Benchmark Report 2026
Is your B2B strategy keeping up with 2026? Explore the Hallam B2B Marketing Benchmark Report to discover why 44% of…
When B2B brands outgrow generalist agencies (and what to do next)
Has your B2B brand outgrown your generalist agency? Discover why switching to a B2B marketing agency is essential for navigating…
B2B search is changing: Here’s how we’ve achieved LLM visibility for clients
B2B search has shifted from blue links to AI-driven answers. Learn how Hallam uses its proprietary "Share of LLM" (SoLLM)…
Beyond the badge: Why we’ve re-certified as a B Corp
Hallam has officially re-certified as a B Corp for 2026. Learn how we lead with a foundation of care through…
Hallam’s 2026 social media content calendar
Stop reacting and start leading. Our 11th annual social media calendar is designed for the 2026, giving you the framework…
B2B Paid Media strategy: When Google Ads, LinkedIn & Programmatic work together
Maximise your B2B growth with a holistic paid media strategy that integrates Google Ads, LinkedIn and Programmatic. Learn how to…
Brand mentions are now 3X more important than backlinks for AI Search – here’s why
Hallam's research reveals brand mentions are 3X more influential than backlinks for AI Search. Optimise for SoLLM and future-proof your…
The 2026 B2B Playbook: How to Leverage Brand, Performance and Embrace AI
Our key learnings from Better B2B's event at LinkedIn, covering SEO, Paid, Experience and Creative
How to choose the right digital marketing agency for your business
A complete guide to choosing the right digital marketing agency. Learn how to evaluate expertise, fit and a results-driven strategy
It's been quite the year for us at Hallam. Following our repositioning as a B2B specialist agency, we have won…
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