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Molly Watters

Head of Marketing

Molly heads up our Marketing function, ensuring Hallam thrives in a B2B space.

Molly Watters
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After six years in our Paid Media team, leading on some of our biggest clients’ advertising and campaign strategies, Molly took the leap into Marketing and heads up our Marketing function at Hallam. Molly spins many plates and works with every single Hallamer to ensure our own marketing is a success.

Whether that’s working on campaigns and thought leadership or running events or steering the Hallam brand, no two days look the same. With a background in Paid Media, Molly loves a multi-channel approach and thorough budget-management to ensure we stay on top of our game and hit internal targets. Molly works within the Growth team, strengthening the bond between sales and marketing.

Molly graduated from the University of Nottingham in 2017 with a BA in English and French. When she’s not at work, she can be found planning her next trip away!

Latest posts by Molly

AI and Machine Learning

We’re European Search Award winners 2026

We have taken home the title for Best Use of LLM Adoption and Integration at the European Search Awards 2026.…

News

Winning in the B2B Space: Welcoming Millpledge, Ecology Group and DataIQ

Meet the latest additions to our B2B portfolio. Explore the unique value propositions of Millpledge, Ecology and DataIQ as Hallam…

eBooks + Downloadable Content

Hallam’s B2B Marketing Benchmark Report 2026

Is your B2B strategy keeping up with 2026? Explore the Hallam B2B Marketing Benchmark Report to discover why 44% of…

B2B

When B2B brands outgrow generalist agencies (and what to do next)

Has your B2B brand outgrown your generalist agency? Discover why switching to a B2B marketing agency is essential for navigating…

AI and Machine Learning

B2B search is changing: Here’s how we’ve achieved LLM visibility for clients

B2B search has shifted from blue links to AI-driven answers. Learn how Hallam uses its proprietary "Share of LLM" (SoLLM)…

CSR

Beyond the badge: Why we’ve re-certified as a B Corp

Hallam has officially re-certified as a B Corp for 2026. Learn how we lead with a foundation of care through…

eBooks + Downloadable Content

Hallam’s 2026 social media content calendar

Stop reacting and start leading. Our 11th annual social media calendar is designed for the 2026, giving you the framework…

Paid Search (PPC)

B2B Paid Media strategy: When Google Ads, LinkedIn & Programmatic work together

Maximise your B2B growth with a holistic paid media strategy that integrates Google Ads, LinkedIn and Programmatic. Learn how to…

SEO

Brand mentions are now 3X more important than backlinks for AI Search – here’s why

Hallam's research reveals brand mentions are 3X more influential than backlinks for AI Search. Optimise for SoLLM and future-proof your…

Marketing

The 2026 B2B Playbook: How to Leverage Brand, Performance and Embrace AI

Our key learnings from Better B2B's event at LinkedIn, covering SEO, Paid, Experience and Creative

Marketing

How to choose the right digital marketing agency for your business

A complete guide to choosing the right digital marketing agency. Learn how to evaluate expertise, fit and a results-driven strategy

Paid Search (PPC)

Global Search Award winners 

It's been quite the year for us at Hallam. Following our repositioning as a B2B specialist agency, we have won…

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