Google Ads for B2B lead generation: What high-performing accounts do differently
Discover what separates high-performing B2B Google Ads accounts from the rest. Learn proven strategies for structure, targeting, conversion optimisation and…
The evolution of SERPs: From 10 blue links to AI Overviews
Explore the history of search to place AI in context and explains why "good GEO is good SEO," offering clear…
Paid media growth through smarter experimentation
In today’s AI‑powered media environment, paid advertising must be grounded in marketing science. Brand growth relies on reaching occasional buyers,…
Instagram content now ranking in Google Search: B2B implications
With Instagram content ranking in Google, we explore the potential ways to optimise for search and the implications this update…
What is Total Search Optimisation and why does it matter?
Find your audience in an ever-changing search landscape with Hallam's Total Search approach to traffic acquisition.
Google Marketing Live 2025: what search marketers need to know
As Google doubles down on AI-led innovation, this year’s I/O and Google Marketing Live events mark a turning point in…
Understanding the cross-network channel in GA4
Google introduced several new Default Channel Groupings designed to better reflect the increasingly complex digital marketing landscape. Among these additions…
Total Search: rethinking visibility in the age of AI search
For over two decades, search has revolved around one core assumption: that people begin and end their journeys on Google.…
Overcoming data hurdles with server-side tracking
As traditional tracking methods face growing challenges from privacy tools and browser restrictions, server-side tracking offers a stealthier, faster and…
The ROI of UX design: What every business needs to know
In today’s digital-first world, user experience (UX) design has become a critical factor in the success of any business. Whether…
Navigating the AI-Driven Evolution of Google Search
Google’s CEO has just announced his intention to integrate even more AI features into their search interface, which means search…
Measuring your visibility and traffic from Google’s AI Overviews
AI Overviews (previously known as Search Generative Experience) is the reality we currently operate in. While we’ve all enjoyed sharing…
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