Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Digital marketing trends: what happened in August?
September always brings with it that ‘new school year’ feeling. So, if you’ve been sunnin’ it up all summer, we’ve…
How to make it easy for customers to buy
In today's fast-paced world, convenience is everything. When purchasing is straightforward and enjoyable, customers are more likely to complete their…
Meet this year’s Nottingham Digital Summit sponsors 🎉
Every year, the Nottingham Digital Summit brings together hundreds of marketing professionals to network, learn and hear from industry experts…
Going off-script: How to be authentic in a world of AI-generated content
While the words ‘AI-generated content’ often leave a sour taste, it has allowed us to progress and adapt from…
Streamline your paid strategy in the SaaS industry
When it comes to the SaaS industry, staying ahead of the competition requires more than just a great product. It…
Digital marketing trends: what happened in July?
In the world of digital marketing, there's certainly no signs of things slowing down for the summer. This month, our…
Effective digital marketing strategies for healthcare professionals
Looking at the healthcare industry, it's often an industry that's lagging behind in terms of embracing digital trends. While new…
Navigating the digital marketing landscape: what I’ve learned so far
For the last six weeks, Zoë Waite, a recent graduate from the University of Nottingham, has been working at Hallam…
Google hits pause on the deprecation of third-party cookies (again)
It’s happening: Google is officially ditching its plans to phase out third-party cookies in Chrome. The topic has been subject…
The Hagakure approach to paid search advertising
In partnership with the Chartered Institute of Marketing, Hallam recently ran an event exploring the Hagakure approach to paid search…
Can you use Meta for effective B2B paid advertising?
It’s no surprise to anyone that Meta is a powerhouse social media platform. Boasting over 3 billion monthly active users…
Share of Model: a key metric for AI-powered search
We continue to adapt our measurement techniques to keep pace with technological advancements. From metrics such as share of voice…
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