Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Digital marketing trends: what happened in July?
In the world of digital marketing, there's certainly no signs of things slowing down for the summer. This month, our…
Effective digital marketing strategies for healthcare professionals
Looking at the healthcare industry, it's often an industry that's lagging behind in terms of embracing digital trends. While new…
Navigating the digital marketing landscape: what I’ve learned so far
For the last six weeks, Zoë Waite, a recent graduate from the University of Nottingham, has been working at Hallam…
Google hits pause on the deprecation of third-party cookies (again)
It’s happening: Google is officially ditching its plans to phase out third-party cookies in Chrome. The topic has been subject…
The Hagakure approach to paid search advertising
In partnership with the Chartered Institute of Marketing, Hallam recently ran an event exploring the Hagakure approach to paid search…
Can you use Meta for effective B2B paid advertising?
It’s no surprise to anyone that Meta is a powerhouse social media platform. Boasting over 3 billion monthly active users…
Share of Model: a key metric for AI-powered search
We continue to adapt our measurement techniques to keep pace with technological advancements. From metrics such as share of voice…
Understanding Navboost: key insights from the recent Google API leaks
The SEO community has been digesting the recent leak of thousands of Google API documents, offering unprecedented insights into the…
What you’re getting wrong about your customers
So you think you know your customers inside out? Think again. From misunderstanding their wants and needs to misinterpreting their…
Getting the most out of your creative team
In 2024, you’d be forgiven for thinking that getting great creative work is a doddle. After all, you can even…
Digital trends report: what happened in June
June was yet another busy month in the land of digital marketing. Our expert strategists take a look at key…
Hallam is shortlisted for five awards 🤩
Following an award-winning May, we're thrilled to announce that we've been shortlisted for five more awards this week! Firstly, the…
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