Insights

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

As we emerge from the cheesy, chocolate-y, Baileys-filled haze of Christmas time, we’re returning to our desks with a bit…

We know, we get it; these days, you can’t step foot into a new year without a million ‘new year,…

2023 has been a challenging year for SaaS marketers, with rising inflation impacting spend and profits, tech stack consolidation limiting…

In a year where fast-food chicken retailers have released nail polish and fragrances, and a billionaire torpedoed a globally-recognised brand…

This month, we welcomed Kate Vines as our new Head of Project Management. Kate joined us over two years ago…

In the fast-paced world of paid advertising, success stories are often born out of meticulous testing and optimisation. In this…

2024 is just around the corner and with high-inflation still looming and budget cuts being made, you need to be…

When Google first launched Performance Max campaigns in 2021, “PMax” was the big buzzword among paid media experts. Initially, what…

SEO (search engine optimisation) is a vital skill for all in-house marketers and, while the inclusion of SEO in a…

Are your sales and marketing functions aligned? If the answer is no, then you might be surprised to learn that…

It’s (almost) 2024, and if you’re not already designing for accessibility, you’re behind. If you find yourself playing catch-up, don't…

In a world where new digital experiences are constantly being created, we often find ourselves inundated with information, products, and…

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