Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Getting the most out of your creative team
In 2024, you’d be forgiven for thinking that getting great creative work is a doddle. After all, you can even…
Digital trends report: what happened in June
June was yet another busy month in the land of digital marketing. Our expert strategists take a look at key…
Hallam is shortlisted for five awards 🤩
Following an award-winning May, we're thrilled to announce that we've been shortlisted for five more awards this week! Firstly, the…
When users’ search behaviour is constantly changing, staying up to date with search technology is crucial. In recent years, the…
Paid advertising beyond search: exploring alternative strategies for marketing success
In the ever-evolving landscape of digital marketing, search advertising remains integral to every paid media strategy, with Google remaining a…
See the first wave of speakers for the Nottingham Digital Summit 2024
Every year that we run the Nottingham Digital Summit, we think that we've outdone ourselves with our speaker line-up. But now…
What’s the ROI of brand? That’s the wrong question
When we speak with clients about their brand - whether it’s reviewing the overarching strategy, ensuring the positioning is still…
Protecting our brand: how we combated scammers and safeguarded our customers
In today's digital landscape, protecting your brand from scammers is more crucial than ever. At Hallam, we began receiving an…
Once known as 'the front page of the internet' to now being favoured by Google’s ranking systems and dominating the…
June 2024: digital trends report
Every month, our strategy team rounds up some of the key trends for you to have on your radar. June’s…
How to get started with Google Performance Max
Google Performance Max, which launched in 2021, is a powerful tool for advertisers to maximise their online presence and drive…
Future-proofing your first-party data brand strategy
The results are in. Online brands utilising their first-party (owned) data are already leaps ahead of the competition regarding customer…
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