Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
Advertising in the charity sector
A robust advertising strategy is essential for any company looking to increase demand and grow their business. However, budgets can…
Pitching in 2024 – what are journalists looking for?
Internal meetings. Presentations. Meet-ups with clients in another city. Quarterly business review plans. Amidst all the meticulous planning and events,…
The future of search and the impact on ads
The future of search today is typically split into two parts. Typical search - or search as we know it…
How brands can E-E-A-T better in 2024
E-E-A-T, meaning Experience, Expertise, Authoritativeness and Trustworthiness, is part of Google’s Search Quality Rater Guidelines: the handbook that Google workers…
How conversion modelling helps recover lost data
Let’s face the facts: you can no longer track 100% of users 100% of the time. There’s an ever-growing list…
2023: the year of making an impact in the nonprofit sector
2023 was an incredibly proud year for us; we worked with some fantastic and highly reputable non-profit organisations, won awards…
The foundational elements for marketing success in 2024
2023 was a year filled with both subtle and overt changes for marketers. We experienced experimenting with generative AI to…
From attribution to experimentation: PPC measurement in 2024 and beyond
As a result of the macroeconomic headwinds facing many businesses and general economic uncertainty in most markets, marketers have experienced…
Account-based marketing (ABM) for SaaS
In the rapidly evolving landscape of the Software as a Service (SaaS) sector, marketers are constantly seeking innovative strategies to…
How to know if it’s time for a website redesign
The strategy behind your website redesign.
January 2024: digital trends report
As we emerge from the cheesy, chocolate-y, Baileys-filled haze of Christmas time, we’re returning to our desks with a bit…
Ask the experts: 24 words for 2024 trends
We know, we get it; these days, you can’t step foot into a new year without a million ‘new year,…
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