Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
UTM Codes: How to Track Campaign URLs in Google Analytics
This post explains how to set up URL tagging using UTM parameters and provides an overview of the different uses…
Google Ads Call Tracking – What, How and Why?
All kinds of leads are valuable, but its important to track them. Phone calls can get easily lost but Google…
9 great examples of B2B web design
Need inspiration for the design of your new B2B website? Julio Taylor picks 9 of his favourites, and spells out…
An Introduction to Google Discovery Ads
Google Discovery Ads are changing the way we advertise in the future. Teaming up with AI and staying one step…
What is a Local Citation? Local SEO
Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in…
How the way we consume content has changed the fashion industry
A lot has changed in the last decade, particularly the way we consume content. This has affected our day to…
How to Block Website Referral Spam
Website referral spam can alter your Google Analytics data and slow your website down. Learn how to block website referral…
Hallam’s Charity of the Year 2020: Nottingham & Notts Refugee Forum
We are delighted to announce we will be supporting Nottingham and Notts Refuge Forum as our 2020 Charity of the…
Are you struggling to improve your restaurant's local rankings and increase the traffic to your website? Follow these 11 steps…
7 Digital Marketing Trends for 2020
From SEO to PPC, UX to Analytics, Ben Wood predicts the top 7 trends that will have an impact on…
A content marketing template for 2020
Our "Content Cascade" methodology is a simple but powerful content marketing framework. Use this mental model to shape your thinking…
Team Hallam does it again! Grand Prix Winner of The Drum Recommends Digital Awards 2019
We are delighted to announce that, for the second year running, The Drum Recommends has awarded Team Hallam the Grand…
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