Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
How to write a creative brief that people will actually read
Most creative projects go wrong because they designed the wrong thing. Learn how to use the powerful Magic Brief to…
What is the difference between connecting and following on LinkedIn?
LinkedIn gives you two ways to keep in touch with your contacts: connecting or following. Learn the differences, and which…
Google Ads: why you should be bidding on competitor brands and keywords
Is it worth bidding on your competitor's brand name and keywords in Google Ads? It it legal? Let's explore the…
Image Search: optimising your images to rank well in the search engines
Google has announced big improvements related to Google Image Search. Learn how to get your images discovered when users are…
Hallam Named as Google’s Top Digital Agency in Europe, Middle East, and Africa
Nottingham is now the home of the number one digital marketing agency not only in the UK, but across EMEA.
Five successful types of content marketing for manufacturers
When it comes to B2B content marketing, it's time for the manufacturing industry to tap into some new skills and…
Should I have multiple websites for one business?
Does your business need more than one website? There are good reasons to have multiple sites... and even more reasons…
Canonical tags: the complete guide
Canonical tags are an essential component of SEO. This following guide aims to help you use canonical tags in the right…
A beginners guide to pitching to journalists
Looking to start your career in public relations? Follow these 5 golden rules for building relationships with journalists, and you'll…
301 redirects: the what, why and how
301 redirects play a key role in the health of your website. Read this article to get to grips with…
Five ways you can increase your website conversion rate
From conversational forms to setting expectations, asking for smaller commitments to improving your navigation, we share five practical tactics (including…
Setting up Google Shopping Custom Labels using a supplemental feed
Custom labels are a fantastic way of squeezing the most profitability out of Google Shopping and a supplemental product feed…
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