Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
How we deliver 100% mobile speed scores and top CWV on WordPress
This article is designed to help web professionals looking to maximise Core Web Vital scores, or to troubleshoot performance issues.…
Digital marketing trends: looking ahead to 2025
From the rise of generative AI platforms to the growth in social search, technology is reshaping how consumers find and…
Hallam’s 2025 social media content calendar
Successful social media campaigns demand great organisation and planning. Get your copy of our customisable social media calendar, and start…
Hallam and Workbooks CRM win Marketing Week’s ‘Best Campaign of 2024’
After an intense fortnight of voting across four competitive rounds, we are thrilled to announce that our campaign with Workbooks…
Elevate your ecommerce advertising strategy for the AI era
The ecommerce market is constantly evolving when it comes to emerging trends and technologies. One of the most significant shifts…
Beware of recruitment scammers impersonating Hallam
Earlier this year we published a blog about how we combated scammers and safeguarded our customers. This was a direct…
Digital marketing trends: what happened in November?
November was as busy as they come, and our strategy experts have sourced the need-to-know news from the penultimate month.…
Google vs. DoJ: the story so far and the implications for businesses
In an ongoing landmark antitrust case, the U.S. Department of Justice (DOJ) has taken aim at Google, accusing the tech…
B2B social listening: from conversations to content marketing intelligence
In the world of B2B marketing, social listening often sits in the shadow of its more glamorous cousin, social media…
ChatGPT search: what businesses need to know regarding OpenAI’s latest update
With the launch of ChatGPT’s search capabilities, businesses are presented with new ways to connect with customers and amplify their…
Digital marketing trends: what happened in October?
We might be rapidly approaching the end of 2024, but the world of digital marketing shows no signs of slowing…
Nottingham Digital Summit fundraising total announced
Back in September, we welcomed hundreds of marketing delegates to the Broadway Cinema for 2024’s instalment of the Nottingham Digital…
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