The Good, The Bad & The Ugly of Competitor Brand Bidding
It's a bit of a game - competing against other brands for the customers after similar products can feel a…
Google Analytics 4: what to expect
Google Analytics 4 (GA4) represents the largest shift in Google Analytics of all time.
How to use Google Trends to gain a competitive edge
From finding new products to sell on your ecommerce website to searching for content ideas, the list of potential uses…
The Future of Digital Marketing eBook (2021 edition)
This eBook will give you an insight into what the experts believe the future of digital marketing will look like.
Google’s May 2021 update: a closer look at Core Web Vitals
UPDATE: The world of digital marketing is constantly changing, but don't worry, we're on top of it. Google have changed…
Biggest PPC A/B testing mistakes
A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…
Google Ads: Digital Sales Tax expands to four more countries
New fees for any advertisers targeting the UK, Austria or Turkey with their Google Ads.
A guide to Ads keyword match types
Google keyword match types are designed to determine which searches cause your ads to appear in results. But why are…
Detox your Google Tag Manager account
Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…
UX and SEO: Experience as the Fourth Pillar of SEO
With Google officially set to incorporate UX metrics as ranking factors, it may be time to start thinking of experience…
What does Google know about you?
Google is collecting a surprising information about you, and is making some assumptions about you based on that data. Learn…
Google Analytics & CRM Data Integration for Closed Loop B2B Marketing
In order to achieve a Digital Marketing overview, businesses need to close the loop by merging real business data with…
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