Carmen Dominguez

Head of Organic

With deep knowledge of international and e-commerce SEO, Carmen drives organic growth for clients.

Our international SEO expert

Carmen has worked in digital marketing since 2015, both for agencies and in-house. Her experience includes time as Head of International SEO and Content at The Hut Group, working on brands such as Look Fantastic and Myprotein.

Having jumped from a content and translations background to digital PR, while also dabbling in international paid media, she soon realised she was an SEO girl at heart.

Carmen devotes her free time to mentoring women, helping them to grow in SEO. She also loves deep talks, rock concerts, European movies and coffee – lots of coffee.

Latest posts by Carmen

Someone typing on the Google search page on a laptop

SEO

How brands can E-E-A-T better in 2024

E-E-A-T, meaning Experience, Expertise, Authoritativeness and Trustworthiness, is part of Google’s Search Quality Rater Guidelines: the handbook that Google workers…

SEO

E-E-A-T everything: how to adopt an E-E-A-T first approach to content marketing

With AI tools like ChatGPT beginning to churn out so much of the content we see on the internet today,…

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