Radina Ivanova

AI Search Lead

Radina is our international and domestic SEO expert

Radina holds a Bachelor’s degree in International Sales and Marketing and brings over eight years of experience in SEO. She thrives on technical challenges and excels in crafting organic strategies that drive commercial success.

Her expertise spans working with e-commerce brands and lead generation websites, where she has refined her skills in technical and international SEO, content plans, local SEO, and strategic thinking. Radina is data-driven and methodical, combining extensive SEO experience with a love of digital and understanding of customer behaviour.

In her spare time, Radina enjoys exploring the outdoors, spending time with family and friends, reading, and passionately following Formula 1 results.

Latest posts by Radina

SEO

Hallam is seeing an increase in spam referring domains

New group of spam referring domains is affecting multiple industries. Most often, these domains go away on their own as…

SEO

How to optimise for AI Search

A practical guide on AI Search optimisation and the importance of brand strategy in LLM discoverability

Digital Strategy

Google introduces the biggest shift in Search in 25 years and enters the era of Agentic Search

Google made significant updates at I/O 2026, including changes to the Search Box, AI Mode and the introduction of conversational…

SEO

Anticipate, don’t react – a guide to predictive SEO

Can you 'predict' what your audience will be searching for in the future? Learn how to gain topical authority and…

SEO

Measuring your visibility and traffic from Google’s AI Overviews

AI Overviews (previously known as Search Generative Experience) is the reality we currently operate in. While we’ve all enjoyed sharing…

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