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Calum Whittingham

Senior SEO Executive

Calum works with clients to maximise the potential of their organic visibility.

After graduating from University of Nottingham in 2018, Calum worked as a Digital Marketing Specialist in a B2B agency, gaining the necessary skills to comprehensively break down and assess content across a variety of digital channels.

As Hallam’s Senior Content Executive, Calum specialises in content audits and strategies, aligned with the Digital PR, SEO and Strategy teams. He works closely with his clients to gain a full picture of existing content and make recommendations on what can be done to improve current performance and improve results.

Being from a countryside village, Calum enjoys getting outside for fresh air, which often includes a few pub gardens along the way. When not outside, he’ll likely be staying up-to-date with the latest football news or keeping his very needy cat entertained.

Latest posts by Calum

Google

Google vs. DoJ: the story so far and the implications for businesses

In an ongoing landmark antitrust case, the U.S. Department of Justice (DOJ) has taken aim at Google, accusing the tech…

Google

Key takeaways for businesses on Google’s updated spam policies

Google's approach to combating search spam has taken on new significance with recent updates to its spam policies. As Google…

Content Marketing

Going off-script: How to be authentic in a world of AI-generated content

  While the words ‘AI-generated content’ often leave a sour taste, it has allowed us to progress and adapt from…

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