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Calum Whittingham

Organic Search Consultant

Calum works with clients to maximise the potential of their organic visibility.

After graduating from University of Nottingham, Calum worked as a Digital Marketing Specialist with a small B2B agency before joining Hallam in 2024.

Calum specialises in driving organic growth by blending traditional SEO techniques with emerging strategies tailored for LLMs. With a background in content, Calum understands how both content and SEO can be best utilised together in order to form organic strategies and boost search visibility.

Working closely with our Organic Leads, Calum delivers seamless execution of SEO best practices to improve rankings, boost organic traffic, and support long-term client success.

Being from a countryside village, Calum enjoys getting outside in the fresh air for long walks (and likely a couple of pub gardens along the way). When not outside, he’ll likely be staying up-to-date with the latest football news or keeping his very needy cat entertained.

Latest posts by Calum

SEO

What are entities in SEO and how to optimise for them in 2025?

Organic search has changed a lot over the years and continues to throw curveballs at those of us working in…

Google

Google vs. DoJ: the story so far and the implications for businesses

In an ongoing landmark antitrust case, the U.S. Department of Justice (DOJ) has taken aim at Google, accusing the tech…

Google

Key takeaways for businesses on Google’s updated spam policies

Google's approach to combating search spam has taken on new significance with recent updates to its spam policies. As Google…

Content Marketing

Going off-script: How to be authentic in a world of AI-generated content

  While the words ‘AI-generated content’ often leave a sour taste, it has allowed us to progress and adapt from…

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